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U.S. consumers' willingness to pay a premium for healthier products 2015

“How much more are you willing to pay for a healthier version of a product?”

by Statista Research Department, last edited Jan 25, 2016
U.S. consumers' willingness to pay a premium for healthier products 2015 This statistic shows the results of a 2015 survey on U.S. consumers' willingness to pay a premium for "healthier" products. According to the survey, approximately 55 percent of the respondents answered that they were willing to pay up to ten percent more for a healthier version of a product.
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“How much more are you willing to pay for a healthier version of a product?”

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