This statistic shows the results of a 2015 survey on U.S. consumers' willingness to pay a premium for "healthier" products. According to the survey, approximately 55 percent of the respondents answered that they were willing to pay up to ten percent more for a healthier version of a product.
“How much more are you willing to pay for a healthier version of a product?”
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Deloitte. (January 25, 2016). “How much more are you willing to pay for a healthier version of a product?” [Graph]. In Statista. Retrieved March 28, 2020, from https://www.statista.com/statistics/510072/us-consumers-willingness-to-pay-a-premium-for-healthier-products/
Deloitte. "“How much more are you willing to pay for a healthier version of a product?” ." Chart. January 25, 2016. Statista. Accessed March 28, 2020. https://www.statista.com/statistics/510072/us-consumers-willingness-to-pay-a-premium-for-healthier-products/
Deloitte. (2016). “How much more are you willing to pay for a healthier version of a product?” . Statista. Statista Inc.. Accessed: March 28, 2020. https://www.statista.com/statistics/510072/us-consumers-willingness-to-pay-a-premium-for-healthier-products/
Deloitte. "“how Much More Are You Willing to Pay for a Healthier Version of a Product?” ." Statista, Statista Inc., 25 Jan 2016, https://www.statista.com/statistics/510072/us-consumers-willingness-to-pay-a-premium-for-healthier-products/
Deloitte, “How much more are you willing to pay for a healthier version of a product?” Statista, https://www.statista.com/statistics/510072/us-consumers-willingness-to-pay-a-premium-for-healthier-products/ (last visited March 28, 2020)
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