U.S. consumers' willingness to pay a premium for healthier products 2015

Published by Statista Research Department, Jan 25, 2016
This statistic shows the results of a 2015 survey on U.S. consumers' willingness to pay a premium for "healthier" products. According to the survey, approximately 55 percent of the respondents answered that they were willing to pay up to ten percent more for a healthier version of a product.

“How much more are you willing to pay for a healthier version of a product?”

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Source

Release date

January 2016

Region

United States

Survey time period

2015

Number of respondents

5,001 respondents

Age group

18 to 80 years

Special properties

U.S. food purchasers*

Supplementary notes

* Refers to U.S. consumers who are the primary food and beverage shoppers for their households and eat dinner at home at least three times a week.

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