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U.S. consumers' willingness to pay a premium for healthier products 2015
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U.S. consumers' willingness to pay a premium for healthier products 2015
“How much more are you willing to pay for a healthier version of a product?”
by Statista Research Department,
last edited
Jan 25, 2016
This statistic shows the results of a 2015 survey on U.S. consumers' willingness to pay a premium for "healthier" products. According to the survey, approximately 55 percent of the respondents answered that they were willing to pay up to ten percent more for a healthier version of a product.
“How much more are you willing to pay for a healthier version of a product?”
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Description
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More information
by Statista Research Department,
last edited
Jan 25, 2016
This statistic shows the results of a 2015 survey on U.S. consumers' willingness to pay a premium for "healthier" products. According to the survey, approximately 55 percent of the respondents answered that they were willing to pay up to ten percent more for a healthier version of a product.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- January 2016
- Region
- United States
- Survey time period
- 2015
- Number of respondents
- 5,001 respondents
- Age group
- 18 to 80 years
- Special properties
- U.S. food purchasers*
- Supplementary notes
- * Refers to U.S. consumers who are the primary food and beverage shoppers for their households and eat dinner at home at least three times a week.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- January 2016
More information
- Region
- United States
- Survey time period
- 2015
- Number of respondents
- 5,001 respondents
- Age group
- 18 to 80 years
- Special properties
- U.S. food purchasers*
- Supplementary notes
- * Refers to U.S. consumers who are the primary food and beverage shoppers for their households and eat dinner at home at least three times a week.
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- U.S. consumers who were willing to pay more for healthier products 2015, by age group
- U.S. consumers who were willing to pay more for healthier products 2015, by income
- U.S. consumers' opinions on the health benefits of food 2011-2013
- Reasons for choosing healthy food and beverages in Canada 2017
- U.S. consumers' views on the affect of food and nutrition on health 2011
- Perceived health risks of U.S. consumers 2015, by type
- Perceived health risks of U.S. Millennials 2015, by type
- U.S. consumers who were willing to pay more for eco-products by age group 2014
- Perceived health risks of U.S. Matures 2015, by type
- Perceived health risks of U.S. Baby Boomers 2015, by type
- Share of respondents that believe chocolate is healthy Europe 2016
- Share of global consumers willing to pay extra for special product features 2016
- Consumer attitudes to food and cooking worldwide 2014, by gender
- Frozen food categories consumers believe are worth paying more for UK 2017
- Product safety attributes according to U.S. consumers 2015
- U.S. consumers' definition of natural food products 2013
- Health of U.S. quick service restaurant fans compared to the general public in 2014
- U.S. consumers: Consideration of ingredients in foods and beverages 2013-2015
Topics
Studies
- Food shopping behavior in Canada
- Organic food consumption in Finland
- Food shopping behavior in the United Kingdom (UK)
- Food retail in Canada
- Organic food market in France
- Food shopping behavior in the U.S.
- Face masks market in the U.S.
- Back-to-school market
- Back-to-college market
- Skin care market in the U.S.
- Organic consumers in the U.S.
- Supermarkets and grocery stores in Canada
- Chewing gum market in the U.S.
- Pizza retail market in the U.S.
- Shopping behavior trends in Germany
Statistics on "Natural and organic cosmetics in the U.S."
- Global market value for natural cosmetics from 2007 to 2017 (in billion U.S. dollars)
- Forecasted market size of the natural and organic beauty industry in 2016 and 2024 (in billion U.S. dollars)
- Growth rate of the natural and organic personal care market worldwide and North America between 2018 and 2028
- Distribution of the global natural and organic beauty products market as of 2017, by product
- Market share of the natural and organic beauty industry in the United States in 2016, by product class
- Estimated revenue of organic personal care market in the United States from 2014 to 2025 (in million U.S. dollars)
- Annual sales value of natural and organic personal care products in the United States in 2015 and 2016 (in billion U.S. dollars)
- Estimated revenue of organic cosmetics in the United States from 2014 to 2025 (in million U.S. dollars)
- Estimated revenue of organic skin care in the United States from 2012 to 2022, by product (in million U.S. dollars)
- Estimated revenue of organic hair care in the United States from 2014 to 2025 (in million U.S. dollars)
- Demand for “natural or organic” or “environmentally-friendly or ethical” cosmetics worldwide as of 2016, by country
- Demand for “natural or organic” or “environmentally-friendly or ethical” skin care products worldwide as of 2016, by country
- Share of organic makeup products purchased by consumers in the United States as of May 2017
- Share of organic beauty and personal care products purchased by consumers in the United States as of May 2017
- Share of organic beauty and personal care products purchased by consumers in the United States as of May 2017, by gender
- Share of consumers who exclusively or mainly use organic beauty and personal care products as of May 2017, by gender
- Average amount consumers spend on organic beauty and personal care products per month in the United States as of May 2017, by gender
- Most important skin care product features according to consumers worldwide as of 2016
- Features consumers in the United States value most about organic beauty and personal care products as of May 2017, by age group
- Attitudes towards organic beauty and personal care products among consumers in the United States as of May 2017
- Consumer attitude towards ingredient label of the natural and organic personal care (NOPC) in the United States as of 2016
- Percentage of U.S. women who feel it's important they buy all-natural beauty products in 2016, by category
- Consumers who agree that organic beauty and personal care products offer good value for money in the United States as of May 2017
- Consumers who agree that organic beauty and personal care products are skin-friendly in the United States as of May 2017, by age group
- Organic beauty and personal care brands consumers are familiar with in the United States as of May 2017, by age group
- Consumers who were willing to pay a premium for healthier products in the United States in 2015, by age group
- Consumers who were willing to pay a premium for healthier products in the United States in 2015, by income
- Consumers' opinions on the health benefits of food in the United States in 2011 and 2013
- Reasons for choosing healthy food and beverages among consumers in Canada as of March 2017
- To what extent do you think food and nutrition play a role in maintaining or improving your health?
- Perceived health risks of U.S. consumers in 2015, by type
- Perceived health risks of U.S. Millennials in 2015, by type*
- Consumers who were willing to pay a premium for eco-products in the United States as of June 2014, by age group
- Perceived health risks of U.S. Matures in 2015, by type*
- Perceived health risks of U.S. Baby Boomers in 2015, by type*
- Share of respondents that believe chocolate is healthy in selected countries in Europe in 2016
- Consumer willingness to pay a premium for certain product attributes worldwide as of 2016
- Consumer attitudes to food and cooking worldwide as of June 2014, by gender
- Frozen food categories consumers believe are worth paying more for in the United Kingdom (UK) in 2017, by product
- Product safety attributes according to consumers in the United States in 2015
- How closely do the following phrases fit your definition of a natural food product?
- Health of United States quick service restaurant fans compared to the general public as of April 2014
- Over the past year, how much thought have you given to the ingredients in your foods and beverages?*
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