In the United States, the organic dairy market generated about 9.5 billion dollars in revenue in 2017, making it the largest organic product category after organic fruits and vegetables. The vast majority of organic dairy sales are attributed to milk, followed by yogurt and butter. In 2017, total organic milk sales in the United States amounted to about 2.58 billion dollars. In that same year, approximately 34 million Americans regularly bought organic yogurt, making it the most commonly consumed organic food.
There are a variety of reasons why one might switch from conventional dairy to organic dairy, such as concerns about the use of hormones and antibiotics, animal welfare, the environmental impact of factory farming, among others. A recent survey found that 55 percent of American consumers believe that organic produce is healthier than conventionally grown produce. However, the biggest barrier preventing people from buying organic food is the higher cost compared to conventional food. On average, organic milk is 87 percent more expensive than conventional milk. There also is not a large difference in price between store brand organic milk and branded organic milk, only about 30 cents per unit.