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Ranking of retail companies based on ad expenditure in Germany 2020

Published by Evgeniya Koptyug, Sep 21, 2020
This statistic shows a ranking of the twenty leading retail companies based on advertising expenditure in Germany in 2020. In 2020, Lidl had the highest ad spend at roughly 199 million euros.

Leading retail companies based on advertising expenditure in Germany in 2020 (in million euros)

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Release date

July 2020

Region

Germany

Survey time period

First half of 2020

Special properties

Excl. DIY stores and textile stores

Supplementary notes

Considered were gross investments in traditional ad formats incl. online advertising, but excl. discount campaigns, ad leaflets and point-of-sale materials.

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