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Ranking of retail companies based on ad expenditure in Germany 2018-2019

Published by Evgeniya Koptyug, Feb 3, 2020
This statistic shows a ranking of the twenty leading retail companies based on advertising expenditure in Germany in 2018 and 2019. In 2019, Lidl had the highest ad spend at roughly 393.2 million euros.

Leading retail companies based on advertising expenditure in Germany in 2018 and 2019 (in million euros)

20182019
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Release date

January 2020

Region

Germany

Survey time period

2018 and 2019

Special properties

Excl. DIY stores and textile stores

Supplementary notes

Considered were gross investments in traditional ad formats incl. online advertising, but excl. discount campaigns, ad leaflets and point-of-sale materials.

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