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Ranking of retail companies based on ad expenditure in Germany 2018-2019
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Ranking of retail companies based on ad expenditure in Germany 2018-2019
Leading retail companies based on advertising expenditure in Germany in 2018 and 2019 (in million euros)
by Evgeniya Koptyug,
last edited
Sep 10, 2019
This statistic shows a ranking of the twenty leading retail companies based on advertising expenditure in Germany in 2018 and 2019. In 2019, Lidl had the highest ad spend at roughly 184.9 million euros.
Leading retail companies based on advertising expenditure in Germany in 2018 and 2019 (in million euros)
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by Evgeniya Koptyug,
last edited
Sep 10, 2019
This statistic shows a ranking of the twenty leading retail companies based on advertising expenditure in Germany in 2018 and 2019. In 2019, Lidl had the highest ad spend at roughly 184.9 million euros.
- Show sources information
- Show publisher information
- Release date
- July 2019
- Region
- Germany
- Survey time period
- 2018 and 2019
- Special properties
- Excl. DIY stores and textile stores
- Supplementary notes
- Considered were gross investments in traditional ad formats incl. online advertising, but excl. discount campaigns, ad leaflets and point-of-sale materials.
Source
- Show sources information
- Show publisher information
- Release date
- July 2019
More information
- Region
- Germany
- Survey time period
- 2018 and 2019
- Special properties
- Excl. DIY stores and textile stores
- Supplementary notes
- Considered were gross investments in traditional ad formats incl. online advertising, but excl. discount campaigns, ad leaflets and point-of-sale materials.
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Statistics on "Retail in Germany"
- Overview
The most important statistics
- Annual turnover of the retail trade in Europe in 2017, by country (in million euros)Europe: turnover of retail trade industry 2017, by country
- Private spending on consumer goods in Germany in 2016, by product group (in billion euros)Private spending on consumer goods in Germany 2016, by product group
- Average monthly expenditure for consumer goods per household* in Germany in 2017, by segment (in euros)Monthly consumer spending per household in Germany 2017, by segment
- Distribution of consumer spending of private households in Germany from 1970 to 2018, by segmentDistribution of private household consumer spending in Germany 1970-2018, by segment
- Private household consumer spending on food, beverages and tobacco in Germany from 1991 to 2018 (in billion euros)Consumer spending on food, beverages and tobacco in Germany 1991-2018
- Private household consumer spending on clothing and shoes in Germany from 1970 to 2018 (in billion euros)Consumer spending on clothing and shoes in Germany 1970-2018
- Private household consumer spending on furniture and household appliances in Germany from 1970 to 2018 (in billion euros)Consumer spending on furniture and household appliances in Germany 1970-2018
- Number of retail trade companies in Germany from 2002 to 2017Number of retailers in Germany 2002-2017
- Leading retailers
The most important statistics
- Retail revenues of the leading retail trade businesses in Germany in 2018 (in million U.S. dollars)Retail revenues of leading retail businesses in Germany 2018
- Revenues of the leading retail trade businesses in Germany in 2014 (in million euros)Revenues of the leading retailers in Germany 2014
- Leading 50 retailers worldwide in 2017, based on retail revenue (in billion U.S. dollars)Leading 50 retailers worldwide based on retail revenue 2017
- Ranking of the most valuable retail brands based on brand value in Germany in 2014 (in million U.S. dollars)Brand value of the most valuable retail brands in Germany 2014
- Share of retail revenue from foreign operations of the world's 250 leading retailers from 2009 to 2017, by countryRetail revenue from foreign operations of the leading retailers 2009-2017
- Brand equity of the leading retail companies in Germany in 2014Brand equity of the leading retail companies in Germany 2014
- Businesses in retail trade ranked by customer satisfaction as per OC&C-Proposition-Index in Germany in 2018Ranking of retailers by customer satisfaction in Germany 2018
- Gross revenue of the Edeka Group in Germany from 2016 to 2018, by sales division (in million euros)Revenue of Edeka Group in Germany 2016-2018, by sales division
- Industry structure in Germany
The most important statistics
- Number of enterprises in the retail sector in Germany from 2010 to 2017, by number of employeesEnterprises in the retail sector in Germany from 2010 to 2017, by number of employees
- Number of employees in retail trade businesses in Germany in 2014, by company sizeEmployees in retail trade businesses in Germany 2014, by company size
- Revenues in the retail trade sector in Germany in 2013, by business size (in million euros)Retail trade revenues in Germany 2013, by business size
- Gross profit margin in the retail trade sector in Germany in 2013, by business sizeGross profit margin in retail trade in Germany 2013, by business size
- Number of retail trade businesses in Germany from 2006 to 2017, by revenue sizeNumber of retailers in Germany 2006-2017, by revenue size
- Net revenues of businesses in the retail trade sector in Germany from 2006 to 2017, by revenue size class (in billion euros)Revenues in retail trade in Germany 2006-2017, by revenue size class
- Revenue distribution in retail trade in Germany from 2006 to 2017, by revenue sizeRevenue distribution in retail trade in Germany 2006-2017, by revenue size
- Number of employees in retail trade businesses in Germany in 2013 and 2014, by revenue size classEmployees in retail trade businesses in Germany 2014, by revenue size class
- Distribution channels
The most important statistics
- Retail revenue distribution in Germany from 2000 to 2018, by sales channelRetail revenue distribution in Germany 2000-2018, by sales channel
- Market share of supermarkets and traditional food retailers in the retail trade sector in Germany from 2000 to 2018Retail market share of supermarkets and trad. food retailers in Germany 2000-2018
- Market share of hypermarkets and consumer markets in the retail trade sector in Germany from 2000 to 2018Retail market share of hypermarkets and consumer markets in Germany 2000-2018
- Market share of food discounters in the retail trade sector in Germany from 2000 to 2018Retail market share of food discounters in Germany 2000-2018
- Market share of non-chain specialist retailers in the retail trade sector in Germany from 2000 to 2018Retail market share of non-chain specialist retailers in Germany 2000-2018
- Market share of specialist chain retailers in the retail trade sector in Germany from 2000 to 2018Retail market share of specialist chain retailers in Germany 2000-2018
- Market share of specialist stores in the retail trade sector in Germany from 2000 to 2018Retail market share of specialist stores in Germany 2000-2018
- Market share of department stores in the retail trade sector in Germany from 2000 to 2016Retail market share of department stores in Germany 2000-2016
- Performance figures
The most important statistics
- Revenue per square meter retail space in the retail trade sector in Germany from 1970 to 2017 (in euros)Floor space productivity in the retail trade sector in Germany 1970-2017
- Gross revenue per square meter sales area of hypermarket sales channels in food retail trade in Germany in 2016 and 2017 (in euros)Space productivity of leading hypermarkets in Germany 2017
- Revenue per company in the retail trade sector in Germany from 2005 to 2017 (in million euros)Revenue per company in retail trade in Germany 2005-2017
- Revenue per employee in retail trade in Germany from 2005 to 2017 (in 1,000 euros)Revenue per employee in retail trade in Germany 2005-2017
- Revenue per company in the retail trade sector in Germany in 2014, by business size (in euros)Retail trade revenues per company in Germany 2014, by business size
- Revenue per employee in the retail trade sector in Germany in 2016, by business size (in euros)Retail trade revenue per employee in Germany 2016, by business size
- Revenue per company in the retail trade sector in Germany in 2013, by revenue size (in million euros)Retail trade revenues per company in Germany 2013, by revenue size
- Revenues per employee in the retail trade sector in Germany in 2013, by revenue size class (in euros)Retail trade revenues per employee in Germany 2013, by revenue size
- Employees
The most important statistics
- Number of employees in the retail sector in Germany from 2004 to 2018 (in millions)Number of employees in the retail sector in Germany 2004 to 2018
- Number of employees in the retail sector in Germany from 2004 to 2018, by type of employmentNumber of employees in the retail sector in Germany 2004-2018, by type of employment
- Number of full-time employees in the retail trade sector in Germany from 2004 to 2018Full-time employees in the retail trade sector in Germany 2004-2018
- Number of part-time employees in the retail trade sector in Germany from 2004 to 2018Part-time employees in the retail trade sector in Germany 2004-2018
- Number of persons in marginal employment in the retail trade sector in Germany from 2004 to 2018Number of marginally employed persons in the retail trade sector in Germany 2004-2018
- Number of employees in the retail trade sector in Germany from 2005 to 2014, by statusRetail trade employment structure in Germany 2005-2014, by status
- Number of employees in the retail trade sector in Germany from 2005 to 2014, by genderRetail trade employment structure in Germany 2005-2014, by gender
- Locations
The most important statistics
- Prime retail street locations ranked by rental rate in Germany in 2017* (in euros per square meter per year)Prime retail street locations in Germany 2017, by rent
- Distribution of retailers in selected cities in Germany in 2015, by classificationShare of luxury and premium retailers in German cities 2015
- How would you evaluate the customer frequency development at your location over the past two years?Survey on the customer frequency development in the retail sector in Germany 2019
- Index values for the retail purchasing power and revenue per inhabitant in Germany in 2018, by federal state (100=national average)Retail purchasing power and revenue per inhabitant in Germany 2018, by federal state
- Distribution of shopping centers in Germany from 1964 to 2016, by type of locationDistribution of shopping centers in Germany 1964-2016, by type of location
- Consumer behavior
The most important statistics
- Share of respondents who agreed with the following statements about consumption and shopping in Germany from 2015 to 2018Survey on statements about consumption and shopping in Germany 2015-2018
- Number of persons shopping in shopping centers in Germany from 2015 to 2018, by frequency (in millions)Frequency of shopping in shopping centers in Germany 2015-2018
- Number of persons willing to drive to shopping centers in Germany from 2015 to 2018, by distance (in millions)Survey on willingness to drive to shopping centers in Germany 2015-2018, by distance
- Number of persons willing to drive to outlet stores in Germany from 2015 to 2018, by distance (in millions)Survey on the willingness to drive to outlet stores in Germany 2015-2018, by distance
- Number of persons who went shopping and window shopping during their spare time in Germany from 2015 to 2018, by frequency (in millions)Frequency of shopping during spare time in Germany 2015-2018
- Level of agreement towards the statement "I like to buy expensive things: luxuries make life more pleasant" in Germany from 2015 to 2018 (in millions)Survey on luxuries improving life in Germany 2015-2018
- Level of agreement towards the statement "One is guaranteed good quality products when buying established brands" in Germany from 2015 to 2018 (in million persons)Consumer opinion on whether branded products guarantee quality in Germany 2015-2018
- Level of agreement towards the statement "I often spend more money, than I had planned" in Germany from 2015 to 2018 (in million persons)Survey on frequently spending more than planned while shopping in Germany 2015-2018
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Statistics
- Retail revenue from foreign operations of the leading global retailers 2009-2017
- Distribution of service provider ad spending in Germany 2018, by type
- The world's 10 fastest growing retailers 2017, based on retail revenue CAGR
- Volume of ad spend in the real estate industry U.S. 2016 by media format
- Charity door drop advertising expenditure in the UK 2009-2016
- Value of ad expenditures in Saudi Arabia 2008-2016
- Distribution of ad spend in the real estate industry U.S. 2016, by sector
- Number of countries covered by the leading global retailers 2009-2017
- Advertisers with highest advertising spending in Germany 2019
- Share of single-country operators of the leading retailers worldwide 2009-2017
- Advertising and marketing expenditure in Sweden 2015, by industry sector
- Mexico: Walmart ad spend 2016-2017
- Sales share of the world's leading 250 retailers 2017, by region/country
- Year-on-year advertising expenditure change in Germany 2017-2020
- Charity cinema advertising expenditure in the UK 2007-2016
- U.S. x-ray and related apparatus ad spend 2010-2016
- U.S. amusement and recreation services ad spend 2010-2016
- Number of companies of the world's leading 250 retailers 2017, by region
- Bulgaria: number of wholesale and retail trade enterprises 2008-2015
- New Jersey - Wholesale and retail trade employees 2000-2008
Studies
- The Co-operative Group Ltd in the United Kingdom (UK)
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- Grocery retail industry in Norway
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- Retail brands: Macy's
- Household cleaning products brands: Tide & Febreze
- Retail brands: J.C. Penney
- Retail brands: Sears
- Household products brands: Duracell
- Sleep Number Corp. - 10-K Report 2018
- Walmart - 10-K Report 2019
- Target - 10-K Report 2018
- Kesko's Annual Report 2018
- S-ryhmän vuosi ja vastuullisuus 2018
Statistics on "Retail in Germany"
- Annual turnover of the retail trade in Europe in 2017, by country (in million euros)
- Private spending on consumer goods in Germany in 2016, by product group (in billion euros)
- Average monthly expenditure for consumer goods per household* in Germany in 2017, by segment (in euros)
- Distribution of consumer spending of private households in Germany from 1970 to 2018, by segment
- Private household consumer spending on food, beverages and tobacco in Germany from 1991 to 2018 (in billion euros)
- Private household consumer spending on clothing and shoes in Germany from 1970 to 2018 (in billion euros)
- Private household consumer spending on furniture and household appliances in Germany from 1970 to 2018 (in billion euros)
- Number of retail trade companies in Germany from 2002 to 2017
- Number of businesses in retail trade in Germany in 2016 and 2017, by industry sector
- Retail trade net revenue in Germany from 2002 to 2017 (in billion euros)
- Projected revenue development of the retail trade sector in Germany from 2007 to 2022 (in billion euros)
- Year-on-year retail revenue change in Germany from 2002 to 2018
- Year-on-year retail revenue change in Germany in 2018, by industry sector
- Share of retail trade in private consumption expenditure in Germany from 2000 to 2018
- Year-on-year development of retail and consumer prices in Germany from 2000 to 2018
- Main areas of concern for retailers in Germany from 2015 to 2019
- Retail revenues of the leading retail trade businesses in Germany in 2018 (in million U.S. dollars)
- Revenues of the leading retail trade businesses in Germany in 2014 (in million euros)
- Leading 50 retailers worldwide in 2017, based on retail revenue (in billion U.S. dollars)
- Ranking of the most valuable retail brands based on brand value in Germany in 2014 (in million U.S. dollars)
- Share of retail revenue from foreign operations of the world's 250 leading retailers from 2009 to 2017, by country
- Brand equity of the leading retail companies in Germany in 2014
- Businesses in retail trade ranked by customer satisfaction as per OC&C-Proposition-Index in Germany in 2018
- Gross revenue of the Edeka Group in Germany from 2016 to 2018, by sales division (in million euros)
- Gross revenue of the Rewe Group by sales division in Germany from 2015 to 2018 (in million euros)
- Gross revenue of Schwarz Gruppe (Lidl/Kaufland) in Germany from 2009 to 2018, by sales divisions (in million euros)
- Gross revenue of Aldi Group in Germany from 2010 to 2018 (in million euros)
- Gross revenue of Metro Group in Germany from 2009 to 2018, by sales division (in million euros)
- Gross revenues of leading hypermarket and large consumer market operators in Germany in 2017 and 2018 (in million euros)
- Leading retail companies based on advertising expenditure in Germany in 2018 and 2019 (in million euros)
- Number of customers of the most popular supermarkets (purchase in the last six months) in Germany from 2015 to 2018 (in millions)
- Number of customers of the most popular discount supermarkets (purchase in the last six months) in Germany from 2015 to 2018 (in millions)
- Number of customers of the most popular hypermarkets (purchase in the last six months) in Germany from 2015 to 2018 (in millions)
- Number of customers of the most popular department stores (purchase in the last six months) in Germany from 2015 to 2018 (in millions)
- Number of enterprises in the retail sector in Germany from 2010 to 2017, by number of employees
- Number of employees in retail trade businesses in Germany in 2014, by company size
- Revenues in the retail trade sector in Germany in 2013, by business size (in million euros)
- Gross profit margin in the retail trade sector in Germany in 2013, by business size
- Number of retail trade businesses in Germany from 2006 to 2017, by revenue size
- Net revenues of businesses in the retail trade sector in Germany from 2006 to 2017, by revenue size class (in billion euros)
- Revenue distribution in retail trade in Germany from 2006 to 2017, by revenue size
- Number of employees in retail trade businesses in Germany in 2013 and 2014, by revenue size class
- Gross profit margin in the retail trade sector in Germany in 2013, by revenue size class
- Value of stocked goods in the retail trade sector in Germany from 2005 to 2017 (in million euros)
- Gross profit margin for retail products in Germany from 2005 to 2017
- Share of gross value added (GVA) at factor costs in the revenues of the retail trade sector in Germany from 2005 to 2017
- Gross value added (GVA) at factor costs in the retail trade sector in Germany from 2005 to 2017 (in million euros)
- Share of operating surplus in the revenues of the retail trade sector in Germany from 2005 to 2017
- Gross investments in the retail trade sector in Germany from 2005 to 2017 (in billion euros)
- Gross investments per 1,000 euros in revenues in the retail trade sector in Germany from 2005 to 2017 (in euros)
- Focus of investments in the retail sector in Germany from 2010 to 2019
- Cost structure of the retail trade sector in Germany based on share in total expenses from 2015 to 2017
- Share of different payment methods in the retail sector in Germany from 2005 to 2018
- Sales floor space in retail trade in Germany from 1970 to 2018 (in million square meters)
- Revenue share of inventory losses in retail trade in Germany in 2013 and 2014, by industry sector
- Inventory loss difference in retail trade in Germany from 2016 to 2018, by cause (in billion euros)
- Cases of shoplifting registered by the police in Germany from 1987* to 2018
- Preventive and security measures to avoid inventory losses in retail trade in Germany in 2018
- Revenue distribution in the retail sector in Germany from 2008 to 2017, by weekday
- Revenue distribution in the retail sector in Germany from 2010 to 2015, by month
- Retail revenue distribution in Germany from 2000 to 2018, by sales channel
- Market share of supermarkets and traditional food retailers in the retail trade sector in Germany from 2000 to 2018
- Market share of hypermarkets and consumer markets in the retail trade sector in Germany from 2000 to 2018
- Market share of food discounters in the retail trade sector in Germany from 2000 to 2018
- Market share of non-chain specialist retailers in the retail trade sector in Germany from 2000 to 2018
- Market share of specialist chain retailers in the retail trade sector in Germany from 2000 to 2018
- Market share of specialist stores in the retail trade sector in Germany from 2000 to 2018
- Market share of department stores in the retail trade sector in Germany from 2000 to 2016
- Market share of mail-order and online retail in the retail trade sector in Germany from 2000 to 2018
- Market share of convenience store formats in the retail trade sector in Germany from 2000 to 2015
- Number of shopping centers in Germany from 1965 to 2018
- Retail space of shopping centers in Germany from 1965 to 2018 (in 1,000 square meters)
- Revenue per square meter retail space in the retail trade sector in Germany from 1970 to 2017 (in euros)
- Gross revenue per square meter sales area of hypermarket sales channels in food retail trade in Germany in 2016 and 2017 (in euros)
- Revenue per company in the retail trade sector in Germany from 2005 to 2017 (in million euros)
- Revenue per employee in retail trade in Germany from 2005 to 2017 (in 1,000 euros)
- Revenue per company in the retail trade sector in Germany in 2014, by business size (in euros)
- Revenue per employee in the retail trade sector in Germany in 2016, by business size (in euros)
- Revenue per company in the retail trade sector in Germany in 2013, by revenue size (in million euros)
- Revenues per employee in the retail trade sector in Germany in 2013, by revenue size class (in euros)
- Average number of grocery shopping trips per household in Germany in 2014 and 2015, by type of retailer
- Average sum spent per shopping trip in food retail in Germany from 2016 to 2017 (in euros)
- Number of employees in the retail sector in Germany from 2004 to 2018 (in millions)
- Number of employees in the retail sector in Germany from 2004 to 2018, by type of employment
- Number of full-time employees in the retail trade sector in Germany from 2004 to 2018
- Number of part-time employees in the retail trade sector in Germany from 2004 to 2018
- Number of persons in marginal employment in the retail trade sector in Germany from 2004 to 2018
- Number of employees in the retail trade sector in Germany from 2005 to 2014, by status
- Number of employees in the retail trade sector in Germany from 2005 to 2014, by gender
- Prime retail street locations ranked by rental rate in Germany in 2017* (in euros per square meter per year)
- Distribution of retailers in selected cities in Germany in 2015, by classification
- How would you evaluate the customer frequency development at your location over the past two years?
- Index values for the retail purchasing power and revenue per inhabitant in Germany in 2018, by federal state (100=national average)
- Distribution of shopping centers in Germany from 1964 to 2016, by type of location
- Share of respondents who agreed with the following statements about consumption and shopping in Germany from 2015 to 2018
- Number of persons shopping in shopping centers in Germany from 2015 to 2018, by frequency (in millions)
- Number of persons willing to drive to shopping centers in Germany from 2015 to 2018, by distance (in millions)
- Number of persons willing to drive to outlet stores in Germany from 2015 to 2018, by distance (in millions)
- Number of persons who went shopping and window shopping during their spare time in Germany from 2015 to 2018, by frequency (in millions)
- Level of agreement towards the statement "I like to buy expensive things: luxuries make life more pleasant" in Germany from 2015 to 2018 (in millions)
- Level of agreement towards the statement "One is guaranteed good quality products when buying established brands" in Germany from 2015 to 2018 (in million persons)
- Level of agreement towards the statement "I often spend more money, than I had planned" in Germany from 2015 to 2018 (in million persons)
- Level of agreement towards the statement "A branded product simply has to be more expensive, the quality is higher too" in Germany from 2015 to 2018 (in millions)
- Level of agreement towards the statement "When I like a certain brand, I'll buy it again and again" in Germany from 2015 to 2018 (in million persons)
- Level of agreement towards the statement "I like to try out new products" in Germany from 2015 to 2018 (in million persons)
- Level of agreement towards the statement "I always look for bargains and cheap offers" in Germany from 2015 to 2018 (in million persons)
- Level of agreement towards the statement "I have more money to treat myself these days" in Germany from 2015 to 2018 (in million persons)
- Level of agreement towards the statement "I am willing to spend more on a product if it is environmentally friendly" in Germany from 2015 to 2018 (in million persons)
- Level of agreement towards the statement "When buying groceries, I look for ecological and organic product certification" in Germany from 2015 to 2018 (in millions)
- Level of agreement towards the statement "If available, I prefer regional products" in Germany from 2014 to 2018 (in million persons)
- Level of agreement towards the statement "I prefer clean and low-pollutant natural products" in Germany from 2013 to 2016 (in million persons)
- Level of agreement towards the statement "When buying a product, I try to make sure that neither humans nor animals have been exploited in the production process" in Germany from 2013 to 2016 (in million persons)
- Level of agreement towards the statement "It is important to me to buy products from companies that act in a socially and ecologically responsible manner" in Germany from 2015 to 2018 (in million persons)
- Share of retail revenue from foreign operations of the world's 250 leading retailers from 2009 to 2017, by product sector
- Distribution of total advertising spending in the service industry in Germany in 2018, by advertising media
- The world's 10 fastest growing retailers in 2017, based on retail revenue CAGR from 2012 to 2017*
- Value of advertising spending in the real estate industry in the United States in 2016 and 2021, by media format
- Door drop advertising expenditure of charities in the United Kingdom (UK) from 2009 to 2016 (in 1,000 GBP)
- Value of advertising spending in Saudi Arabia from 2008 to 2016 (in million U.S. dollars)
- Distribution of advertising spending in the real estate industry in the United States in 2016, by sector*
- Average number of countries covered by the world's 250 leading retailers from 2009 to 2017, by product sector
- Leading advertisers ranked by advertising expenditure in Germany from January to July 2019 (in million euros)
- Share of single-country operators of the world's 250 leading retailers from 2009 to 2017
- Expenditure on advertising and marketing in Sweden in 2015, by industry sector (in million SEK)
- Advertising spending of Walmart in Mexico in 2016 and 2017 (in million Mexican peso)
- Sales share of the world's leading 250 retailers in 2017, by region/country (in percent)
- Year-on-year advertising expenditure change in Germany from 2017 to 2020 (compared to the previous year)
- Cinema advertising expenditure of charities in the United Kingdom (UK) from 2007 to 2016 (in 1,000 GBP)
- Advertising spending in the x-ray and related apparatus industry in the United States from 2010 to 2016 (in million U.S. dollars)
- Advertising spending in the amusement and recreation services industry in the United States from 2010 to 2016 (in million U.S. dollars)
- Number of companies of the world's leading 250 retailers in 2017, by region
- Number of enterprises in the wholesale and retail trade including the repair of motor vehicles and motorcycles industry in Bulgaria from 2008 to 2015
- Number of wholesale and retail trade employees in New Jersey from 2000 to 2008
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