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Ranking of retail companies based on ad expenditure in Germany 2021

Published by
Evgenia Koptyug,
Mar 1, 2022
In 2021, Lidl in Germany had the highest ad spend at 478.7 million euros. This statistic shows a ranking of the twenty leading retail companies based on advertising expenditure in Germany in 2021.

Leading retail companies based on advertising expenditure in Germany in 2021 (in million euros)

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Release date

January 2022

Region

Germany

Survey time period

First half of 2021

Special properties

Excl. DIY stores and textile stores

Supplementary notes

Considered were gross investments in traditional ad formats incl. online advertising, but excl. discount campaigns, ad leaflets and point-of-sale materials.

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