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United Kingdom: online discoverability of tea brands UK 2015

Published by Statista Research Department, Dec 31, 2015
The figure shows the online discoverability of tea brands in six major retailers (Asda, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose) in the United Kingdom (UK) in 2015. Yorkshire Tea got the greatest share of the first page of results with 23.2 percent. Yorkshire Tea also had the biggest share of the first page of the category shelf, with an average 26 percent share across the retailers.

Share of online discoverability of tea brands in the United Kingdom (UK), in 2015*

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Release date

December 2015

Region

United Kingdom

Survey time period

October 2015

Supplementary notes

* Average share of first page in Asda, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose.
The source does not provide any information regarding missing percentage points to 100 percent.

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