This statistic shows the results of a survey in which respondents were asked whether brands are important for product choice for certain grocery categories in the United Kingdom (UK) in 2016. A majority of 40 percent of respondents claim brands are important for baby food and pet food.
Leading grocery categories in which shoppers say brands are important for product choice in the United Kingdom (UK) in 2016
Characteristic
Share of respondents
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IGD. (October 13, 2016). Leading grocery categories in which shoppers say brands are important for product choice in the United Kingdom (UK) in 2016 [Graph]. In Statista. Retrieved September 15, 2024, from https://www.statista.com/statistics/643813/importance-of-brands-for-product-choice-united-kingdom-uk/
IGD. "Leading grocery categories in which shoppers say brands are important for product choice in the United Kingdom (UK) in 2016." Chart. October 13, 2016. Statista. Accessed September 15, 2024. https://www.statista.com/statistics/643813/importance-of-brands-for-product-choice-united-kingdom-uk/
IGD. (2016). Leading grocery categories in which shoppers say brands are important for product choice in the United Kingdom (UK) in 2016. Statista. Statista Inc.. Accessed: September 15, 2024. https://www.statista.com/statistics/643813/importance-of-brands-for-product-choice-united-kingdom-uk/
IGD. "Leading Grocery Categories in Which Shoppers Say Brands Are Important for Product Choice in The United Kingdom (Uk) in 2016." Statista, Statista Inc., 13 Oct 2016, https://www.statista.com/statistics/643813/importance-of-brands-for-product-choice-united-kingdom-uk/
IGD, Leading grocery categories in which shoppers say brands are important for product choice in the United Kingdom (UK) in 2016 Statista, https://www.statista.com/statistics/643813/importance-of-brands-for-product-choice-united-kingdom-uk/ (last visited September 15, 2024)
Leading grocery categories in which shoppers say brands are important for product choice in the United Kingdom (UK) in 2016 [Graph], IGD, October 13, 2016. [Online]. Available: https://www.statista.com/statistics/643813/importance-of-brands-for-product-choice-united-kingdom-uk/