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Adblocking rates in Canada 2017, by region
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Adblocking rates in Canada 2017, by region
Adblocking incidence rates in Canada as of February 2017, by region
This statistic presents information on the adblocking incidence rates in Canada as of February 2017, broken down by region. According to the findings, in British Columbia, 18 percent of unique visitors to measured websites were using ad blockers in the period between July 2016 and February 2017.
Adblocking incidence rates in Canada as of February 2017, by region
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Description
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This statistic presents information on the adblocking incidence rates in Canada as of February 2017, broken down by region. According to the findings, in British Columbia, 18 percent of unique visitors to measured websites were using ad blockers in the period between July 2016 and February 2017.
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- Release date
- May 2017
- Region
- Canada
- Survey time period
- June 2015 to February 2017
- Age group
- 18 years and older
- Special properties
- passive measurement; English & French Canada results are based on preferred online browsing language and primary language spoken at home
Source
- Show sources information
- Show publisher information
- Release date
- May 2017
More information
- Region
- Canada
- Survey time period
- June 2015 to February 2017
- Age group
- 18 years and older
- Special properties
- passive measurement; English & French Canada results are based on preferred online browsing language and primary language spoken at home
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Digital advertising in Canada
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Statistics on "Digital advertising in Canada"
- North America overview
The most important statistics
- Advertising spending in North America from 2015 to 2020 (in billion U.S. dollars)Advertising spending in North America 2015-2020
- Mobile display advertising revenue in North America from 2012 to 2020 (in billion U.S. dollars)North America: mobile display ad revenue 2012-2020
- In-app advertising revenue in North America from 2012 to 2020 (in billion U.S. dollars)North America: in-app ad revenue 2012-2020
- Mobile advertising revenue in North America in 2016, by format (in million U.S. dollars)Mobile advertising revenue in North America 2016, by format
- Canada overview
The most important statistics
- Digital advertising revenue in Canada from 2015 to 2021, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in Canada 2015-2021, by format
- Internet advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)Internet ad spending in Canada 2010-2019
- Spending on programmatic advertising in Canada from 2016 to 2018 (in million U.S. dollars)Canada programmatic advertising spend 2016-2018
- Mobile internet advertising revenue in Canada from 2006 to 2016 (in million Canadian dollars)Canada: mobile internet advertising revenue 2006-2016
- Mobile programmatic display advertising spending in Canada from 2014 to 2017 (in million Canadian dollars)Mobile programmatic display ad spend in Canada 2014-2017
- Digital advertising revenue market share held by Google and Facebook in Canada in 2016Canada: Google and Facebook advertising market share 2016
- Leading paid search advertising categories in Canada between June 2016 and March 2017, by ad spend (in billion Canadian dollars)Leading paid search advertising categories in Canada 2016-2017, by ad spend
- Spending by formats & channels
The most important statistics
- Digital advertising revenue in Canada from 2015 to 2021, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in Canada 2015-2021, by format
- Distribution of digital advertising spending in Canada from 2014 to 2020, by format Canada digital ad spend share 2014-2020, by format
- Internet advertising revenue in Canada from 2008 to 2017, by type (in million Canadian dollars)Canada internet ad revenue 2008-2017, by type
- Spending on display advertising in Canada from 2016 to 2018 (in million U.S. dollars)Canada: display advertising spend 2016-2018
- Digital out of home (DOOH) advertising spending in Canada from 2014 to 2019 (in million U.S. dollars)Digital outdoor ad spend in Canada 2014-2019
- Online television advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)Online TV ad spend in Canada 2010-2019
- E-mail advertising spending in Canada from 2014 to 2020 (in million Canadian dollars)E-mail advertising spending in Canada 2014-2020
- Social network advertising expenditure in Canada from 2013 to 2017 (in million Canadian dollars)Canada: social network advertising spend 2012-2017
- Marketer perspective & effectiveness
The most important statistics
- Digital marketing activities used by companies in Canada in 2014 and 2016Canada digital marketing activity usage by businesses 2014-2016
- Highest overall digital media spending increase according to advertising executives in Canada as of March 2015, by formatCanada: highest digital media spend increase 2015, by format
- Percentage of professionals attributing their marketing success to selected digital marketing activities in Canada in 2014 and 2016Digital marketing activities contributing to success in Canada 2014-2016
- Branded content digital campaigns click-through rates (CTR) in Canada from 1st quarter 2015 to 2nd quarter 2016Branded content advertising CTR in Canada Q1 2015- Q2 2016
- Distribution of mobile advertising spending in selected countries worldwide in 3rd quarter 2017, by platformIn-app vs. mobile web ad spend Q3 2017, by country
- Inclusion of AdChoices icon on websites among online publishers, retailers and advertisers in Canada in 2016Canada share of websites using AdChoices icon in 2016
- Consumption & perception
The most important statistics
- Share of ad impressions reaching Generation Z and Millennial target audiences in Canada as of June 2018Ad impressions reaching young target audiences in Canada 2018
- Average time spent viewing branded content digital ads in Canada from 1st quarter 2015 to 2nd quarter 2016 (in seconds)Average time spent with branded content advertising in Canada Q1 2015- Q2 2016
- Percentage of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016Preferred online advertising formats 2016
- Share of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016, by age groupPreferred online advertising formats 2016, by age
- Share of Canadians who think internet advertising is an invasion of privacy as of April 2018Canadians who think online advertising is an invasion of privacy 2018
- Number of consumer complaints about advertising received in Canada in 2017, by mediumCanada: number of complaints received about advertising 2017, by medium
- Perspectives on factors that increase trust in influencer content in Canada as of February 2018Leading factors increasing trust in influencer content in Canada 2018
- Share of consumers aware of the AdChoices icon in Canada from 2016 to 2017Consumer awareness and familiarity with the AdChoices icon in Canada 2016-2017
- Adblocking
The most important statistics
- Share of Canadians who block ads on selected devices as of February 2018Canadians blocking digital ads 2018, by device
- Adblocking incidence rates in Canada as of February 2017, by regionAdblocking rates in Canada 2017, by region
- Adblocking incidence rate in Canada as of February 2017, by content categoryAdblocking incidence rate in Canada 2017, by content category
- Adblocking incidence rates in Canada as of February 2017, by gender and age Adblocking rates in Canada 2017, by gender and age
- Monthly adblocking incidence rates in Canada from July 2016 to February 2017Monthly adblocking rates in Canada 2016-2017
- Comparison of display advertising market value and ad blocking losses in Canada in 2016 and 2017 (in million U.S. dollars)Display ad market value vs. ad blocking losses in Canada 2016-2017
- Comparison of e-commerce market revenue and ad blocking losses in Canada in 2017 (in billion U.S. dollars)E-commerce market revenue vs. ad blocking losses in Canada 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Adblocking software or apps usage in Canada 2017, by device
- Canada: desktop adblocking rates 2015, by age
- Adblockers: users by years of use in Spain 2016
- U.S. consumers who disable adblockers to view content in 2017, by gender
- U.S. consumers who disable adblockers to view content in 2017, by age
- Reasons for not paying attention to online ads among Mexican Millennials 2016
- Share of adblock users whitliesting ads in the U.S. 2017
- Italy: awareness of Ad Blocking devices 2015
- Ad blocking penetration among Facebook users worldwide 2016, by age
- Reasons for using an ad blocker in Sweden 2018
- Reasons for using an ad blocker in Norway 2018
- Share of individuals using adblock software in Sweden 2015-2016
- Reasons for using an ad blocker in the United Kingdom (UK) 2018
- Reasons for using an ad blocker in Denmark 2018
- Share of website visitor using adblockers worldwide Q2 2015, by site category
- Leading pharmaceutical online brands in the U.S. 2015, by frequency of ad occurrences
- Reasons for whitelisting websites from ad blocking in Finland 2018
- Attitudes to websites using data for personalized ads Netherlands 2015
- Detected use of ad blockers in Germany 2018, by device
- U.S. general industrial machinery and equipment: ad spend to sales ratio 2011-2015
Studies
- Advertising consumption and perception
- Online advertising metrics
- Digital advertising formats in the U.S.
- Digital advertising in Europe
- Advertising in Belgium
- Ad blocking
- Programmatic advertising
- BRICS advertising
- Advertising in the Netherlands
- Advertising in Italy
- Digital advertising in Canada
- Digital advertising in the United Kingdom (UK)
- Advertising in Africa
- Europe AdEx Benchmark 2017
- IAB Report on 2017 Digital Advertising Spend
Statistics on "Digital advertising in Canada"
- Advertising spending in North America from 2015 to 2020 (in billion U.S. dollars)
- Mobile display advertising revenue in North America from 2012 to 2020 (in billion U.S. dollars)
- In-app advertising revenue in North America from 2012 to 2020 (in billion U.S. dollars)
- Mobile advertising revenue in North America in 2016, by format (in million U.S. dollars)
- Digital advertising revenue in Canada from 2015 to 2021, by format (in million U.S. dollars)
- Internet advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)
- Spending on programmatic advertising in Canada from 2016 to 2018 (in million U.S. dollars)
- Mobile internet advertising revenue in Canada from 2006 to 2016 (in million Canadian dollars)
- Mobile programmatic display advertising spending in Canada from 2014 to 2017 (in million Canadian dollars)
- Digital advertising revenue market share held by Google and Facebook in Canada in 2016
- Leading paid search advertising categories in Canada between June 2016 and March 2017, by ad spend (in billion Canadian dollars)
- Distribution of digital advertising spending in Canada from 2014 to 2020, by format
- Internet advertising revenue in Canada from 2008 to 2017, by type (in million Canadian dollars)
- Spending on display advertising in Canada from 2016 to 2018 (in million U.S. dollars)
- Digital out of home (DOOH) advertising spending in Canada from 2014 to 2019 (in million U.S. dollars)
- Online television advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)
- E-mail advertising spending in Canada from 2014 to 2020 (in million Canadian dollars)
- Social network advertising expenditure in Canada from 2013 to 2017 (in million Canadian dollars)
- Digital marketing activities used by companies in Canada in 2014 and 2016
- Highest overall digital media spending increase according to advertising executives in Canada as of March 2015, by format
- Percentage of professionals attributing their marketing success to selected digital marketing activities in Canada in 2014 and 2016
- Branded content digital campaigns click-through rates (CTR) in Canada from 1st quarter 2015 to 2nd quarter 2016
- Distribution of mobile advertising spending in selected countries worldwide in 3rd quarter 2017, by platform
- Inclusion of AdChoices icon on websites among online publishers, retailers and advertisers in Canada in 2016
- Share of ad impressions reaching Generation Z and Millennial target audiences in Canada as of June 2018
- Average time spent viewing branded content digital ads in Canada from 1st quarter 2015 to 2nd quarter 2016 (in seconds)
- Percentage of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016
- Share of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016, by age group
- Share of Canadians who think internet advertising is an invasion of privacy as of April 2018
- Number of consumer complaints about advertising received in Canada in 2017, by medium
- Perspectives on factors that increase trust in influencer content in Canada as of February 2018
- Share of consumers aware of the AdChoices icon in Canada from 2016 to 2017
- Share of internet users who prefer ad-supported free internet content in Canada in 2017
- Share of Canadians who block ads on selected devices as of February 2018
- Adblocking incidence rates in Canada as of February 2017, by region
- Adblocking incidence rate in Canada as of February 2017, by content category
- Adblocking incidence rates in Canada as of February 2017, by gender and age
- Monthly adblocking incidence rates in Canada from July 2016 to February 2017
- Comparison of display advertising market value and ad blocking losses in Canada in 2016 and 2017 (in million U.S. dollars)
- Comparison of e-commerce market revenue and ad blocking losses in Canada in 2017 (in billion U.S. dollars)
- Usage of adblocking software or apps in Canada as of April 2017, by device
- Desktop adblocking rates in Canada as of June 2015, by age group
- Distribution of adblocker users in Spain as of 2016, by years of use
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017, by gender
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017, by age group
- Reasons why Millennials do not pay attention to online advertising in Mexico as of December 2016
- Have you whitelisted certain online offers from your adblocker so you can still see ads there?
- Share of awareness of Ad Blocking devices in Italy as of 2015
- Monthly desktop ad blocking penetration rate among Facebook users worldwide in 2nd quarter 2016, by age group
- Reasons for using an ad blocker in Sweden in 2018
- Reasons for using an ad blocker in Norway in 2018
- Share of individuals using adblock software in Sweden from January 2015 to August 2016
- Reasons for using an ad blocker in the United Kingdom (UK) in 2018
- Reasons for using an ad blocker in Denmark in 2018
- Percentage of website visitors who use ad blocking worldwide in 2nd quarter 2015, by website category
- Leading pharmaceutical online brands in the United States in 2015, by frequency of ad occurrences
- Reasons for whitelisting selected websites from ad blocking in Finland in 2018
- Distribution of attitudes towards websites using their users' data for personalized advertisements in the Netherlands as of March 2015*
- Share of detected users of ad blockers in Germany in 2018, by device
- Advertising spending as percent of sales in the general industrial machinery and equipment industry in the United States from 2011 to 2015
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