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Distribution of China's online travel market GMV 2010-2016, by segment

Gross merchandise volume (GMV) distribution of the online travel market in China from 2010 to 2016, by segment

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Release date

August 2017



Survey time period

2010 to 2016

Supplementary notes

According to the source, data are calculated based on financial statements from listed companies and interviews with businessmen and experts in iResearch’s statistical model.

Online travel GMV here refers to total value of travel products including air tickets, hotel rooms, vacation tours, etc. booked and successfully transacted online or via call center from online travel service providers. It includes online direct selling of suppliers and online distribution of third-party online travel agencies.

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Statistics on "E-commerce in China"

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