• Netherlands: most sold products online, by age 2019

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This statistic illustrates the type of online purchases by individuals in the Netherlands in 2019, by age. As of 2019, roughly 17 percent of the Dutch 25 to 45-year-olds bought digital study materials.

Which goods or services have you ordered online in the previous 12 months?

Age	12-25 years	25-45 years	45-65 years	65 years and older
Food products, cosmetics, cleaning products	27.5%	48.8%	31.3%	11.4%
Medication	5.6%	11.5%	10.9%	6.7%
Clothes and sports articles	64.3%	73.9%	55%	22.3%
Digital study or teaching material	29.2%	17.3%	9.7%	1.8%
Film, music	20.2%	25.2%	16.7%	4.3%
Books, magazines, newspapers	27.9%	40%	34%	16.9%
Telecommunication services	27.5%	34%	24%	12%
Soft-/Hardware and electrical appliances	41.8%	41.5%	27.1%	10.1%
Household goods and appliances	23.5%	59.4%	9.3%	17.8%
Travel and accommodation	40.6%	70.2%	58.1%	26.2%
Financial products or services***	29.8%	51.9%	37.1%	18.7%
Tickets for events	54.2%	64.9%	47.6%	18.5%
Other purchases	51.7%	51.3%	30.4%	11.5%

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Release date

October 2019

More information

Region

Netherlands

Survey time period

2019

Number of respondents

4,500 respondents

Age group

12 to 74 years old

Special properties

not including people in institutions, facilities and shelters

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Original survey question: "Could you indicate for the following goods or services if you have ordered or purchased them in the previous 12 months for private use?"

Multiple answers were possible.

The source explains: "Online purchases are goods that have been purchased via an internet browser or an app. Goods that were bought via SMS, MMS or e-mail are not included as online purchases."

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