Type of online purchases by individuals in the Netherlands in 2018, by age

Type of online purchases by individuals in the Netherlands 2018, by age This statistic illustrates the type of online purchases by individuals in the Netherlands in 2018, by age. As of 2018, roughly 19 percent of the Dutch 25 to 45-year-olds bought digital study materials.
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Age12-2525-4545-6565+
Food products, cosmetics, cleaning products13.7%28.6%13.4%4.4%
Medication6.8%12.1%11.5%7.6%
Clothes and sports articles63.4%76.2%54.8%22%
Digital study or teaching material31.1%19.1%13.1%1.8%
Film, music15.9%23.5%15.7%4.3%
Books, magazines, newspapers27%40.9%32.9%15.9%
Telecommunication services26.3%32.6%24.3%12.5%
Soft-/Hardware and electrical appliances22.8%30.7%24.3%12.5%
Household goods and appliances23.8%57.2%42.6%17.4%
Travel and accommodation39.1%67.2%56.8%24.8%
Financial products or services***28.9%52%31.9%14.1%
Tickets for events48.5%63.8%47.4%16.9%
Other purchases46.7%48.6%31.5%9.6%
Age12-2525-4545-6565+
Food products, cosmetics, cleaning products13.7%28.6%13.4%4.4%
Medication6.8%12.1%11.5%7.6%
Clothes and sports articles63.4%76.2%54.8%22%
Digital study or teaching material31.1%19.1%13.1%1.8%
Film, music15.9%23.5%15.7%4.3%
Books, magazines, newspapers27%40.9%32.9%15.9%
Telecommunication services26.3%32.6%24.3%12.5%
Soft-/Hardware and electrical appliances22.8%30.7%24.3%12.5%
Household goods and appliances23.8%57.2%42.6%17.4%
Travel and accommodation39.1%67.2%56.8%24.8%
Financial products or services***28.9%52%31.9%14.1%
Tickets for events48.5%63.8%47.4%16.9%
Other purchases46.7%48.6%31.5%9.6%
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This statistic illustrates the type of online purchases by individuals in the Netherlands in 2018, by age. As of 2018, roughly 19 percent of the Dutch 25 to 45-year-olds bought digital study materials.
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Release date
October 2018
Region
Netherlands
Survey time period
2018
Number of respondents
4,500 respondents
Age group
12 to 74 years old
Special properties
not including people in institutions, facilities and shelters
Method of interview
Computer-assisted telephone interviews (CATI)
Supplementary notes
Original survey question: "Could you indicate for the following goods or services if you have ordered or purchased them in the previous 12 months for private use?"
Multiple answers were possible.

The source explains: "Online purchases are goods that have been purchased via an internet browser or an app. Goods that were bought via SMS, MMS or e-mail are not included as online purchases."
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