Type of online purchases by individuals in the Netherlands in 2017, by age

Type of online purchases by individuals in the Netherlands 2017, by age This statistic illustrates the type of online purchases by individuals in the Netherlands in 2017, by age. As of 2017, roughly 13 percent of the Dutch 25 to 45 year olds bought digital study materials.
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Age12-2525-4545-6565+
Food products, cosmetics, cleaning products24.8%38.3%26.4%9.9%
Medication4.8%9.5%10.3%6.5%
Clothes and sports articles61.6%72.8%50.2%18.2%
Digital study or teaching material26.8%12.9%10.4%1.6%
Film, music19.1%23.4%17.1%3.4%
Books, magazines, newspapers28%38.2%32.6%14.4%
Telecommunication services26.7%29.3%24.5%9.9%
Soft-/Hardware and electrical appliances36.3%39%28.1%10.2%
Household goods and appliances20.6%54.4%37%17.6%
Travel and accommodation37.7%66.3%53.2%21.9%
Financial products or services***28.3%47.5%34.5%18.6%
Tickets for events52%63.9%44.4%13.8%
Other purchases47.1%45.5%31.9%10.5%
Age12-2525-4545-6565+
Food products, cosmetics, cleaning products24.8%38.3%26.4%9.9%
Medication4.8%9.5%10.3%6.5%
Clothes and sports articles61.6%72.8%50.2%18.2%
Digital study or teaching material26.8%12.9%10.4%1.6%
Film, music19.1%23.4%17.1%3.4%
Books, magazines, newspapers28%38.2%32.6%14.4%
Telecommunication services26.7%29.3%24.5%9.9%
Soft-/Hardware and electrical appliances36.3%39%28.1%10.2%
Household goods and appliances20.6%54.4%37%17.6%
Travel and accommodation37.7%66.3%53.2%21.9%
Financial products or services***28.3%47.5%34.5%18.6%
Tickets for events52%63.9%44.4%13.8%
Other purchases47.1%45.5%31.9%10.5%
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Description Source More information
This statistic illustrates the type of online purchases by individuals in the Netherlands in 2017, by age. As of 2017, roughly 13 percent of the Dutch 25 to 45 year olds bought digital study materials.
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Release date
November 2017
Region
Netherlands
Survey time period
2017
Number of respondents
4,500 respondents
Age group
12 to 74 years old
Special properties
not including people in institutions, facilities and shelters
Method of interview
Computer-assisted telephone interviews (CATI)
Supplementary notes
Original survey question: "Could you indicate for the following goods or services if you have ordered or purchased them in the previous 12 months for private use?"
Multiple answers were possible.

The source explains: "Online purchases are goods that have been purchased via an internet browser or an app. Goods that were bought via SMS, MMS or e-mail are not included as online purchases."

More information

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