Key insights
- Share of households shopping online
- 53.5%
Detailed statistics
E-commerce penetration ratio in households in Japan 2014-2023
- Monthly expenditure on online orders
- 20.1k JPY
Detailed statistics
Average monthly household expenditure on online purchases in Japan 2015-2023
- Leading product category
- Food
Detailed statistics
Average monthly household expenditure on online purchases in Japan 2023, by product
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Current statistics on this topic
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Overview
5
- Premium Statistic B2C online retail market size in Japan 2014-2023
- Premium Statistic Cross-border online retail market size in Japan FY 2016-2023
- Premium Statistic Online C2C market size in Japan FY 2016-2023
- Premium Statistic E-commerce penetration ratio in households in Japan 2014-2023
- Premium Statistic Average monthly household expenditure on online purchases in Japan 2015-2023
Overview
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Premium Statistic
B2C online retail market size in Japan 2014-2023
B2C online retail market size in Japan 2014-2023
Business-to-consumer (B2C) e-commerce market size in Japan from 2014 to 2023 (in trillion Japanese yen)
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Premium Statistic
Cross-border online retail market size in Japan FY 2016-2023
Cross-border online retail market size in Japan FY 2016-2023
Cross-border e-commerce market size in Japan with the United States and China from fiscal year 2016 to 2023 (in billion Japanese yen)
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Premium Statistic
Online C2C market size in Japan FY 2016-2023
Online C2C market size in Japan FY 2016-2023
Consumer-to-consumer (C2C) e-commerce market size in Japan from fiscal year 2016 to 2023 (in billion Japanese yen)
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Premium Statistic
E-commerce penetration ratio in households in Japan 2014-2023
E-commerce penetration ratio in households in Japan 2014-2023
Share of households shopping online in Japan from 2014 to 2023
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Premium Statistic
Average monthly household expenditure on online purchases in Japan 2015-2023
Average monthly household expenditure on online purchases in Japan 2015-2023
Average monthly household expenditure on goods and services ordered over the internet in Japan from 2015 to 2023 (in 1,000 Japanese yen)
Device usage
5
- Premium Statistic Share of mobile users shopping online on PCs in Japan 2014-2023
- Premium Statistic Quarterly cart abandonment rate on computers in Japan Q2 2022-Q2 2024
- Premium Statistic Share of mobile users shopping on mobile devices in Japan 2018-2023
- Premium Statistic Quarterly cart abandonment rate on mobile devices in Japan Q2 2022-Q2 2024
- Premium Statistic Share of shopping app users in Japan 2024, by gender
Device usage
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Premium Statistic
Share of mobile users shopping online on PCs in Japan 2014-2023
Share of mobile users shopping online on PCs in Japan 2014-2023
Share of mobile phone owners shopping online on personal computers in Japan from 2014 to 2023
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Quarterly cart abandonment rate on computers in Japan Q2 2022-Q2 2024
Quarterly cart abandonment rate on computers in Japan Q2 2022-Q2 2024
Quarterly share of carts abandoned on personal computers in online shopping in Japan from the 2nd quarter 2022 to 2nd quarter 2024
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Share of mobile users shopping on mobile devices in Japan 2018-2023
Share of mobile users shopping on mobile devices in Japan 2018-2023
Share of mobile phone owners shopping online on mobile devices in Japan from 2018 to 2023
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Premium Statistic
Quarterly cart abandonment rate on mobile devices in Japan Q2 2022-Q2 2024
Quarterly cart abandonment rate on mobile devices in Japan Q2 2022-Q2 2024
Quarterly share of carts abandoned in online shopping on mobile devices in Japan from the 2nd quarter 2022 to 2nd quarter 2024
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Premium Statistic
Share of shopping app users in Japan 2024, by gender
Share of shopping app users in Japan 2024, by gender
Share of e-commerce app users in Japan in the 1st quarter 2024, by gender
Platform usage
4
Platform usage
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Premium Statistic
Frequency of online shopping in Japan 2024
Frequency of online shopping in Japan 2024
Frequency of shopping online in Japan as of March 2024
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Share of online retail shopping users in Japan 2023, by age
Share of online retail shopping users in Japan 2023, by age
Share of online retail shopping users in Japan in 2023, by age group
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Preferred online retailers in Japan 2023
Preferred online retailers in Japan 2023
Most popular e-commerce marketplaces in Japan as of June 2023
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Premium Statistic
Share of online auction and flea market app users in Japan 2023, by age
Share of online auction and flea market app users in Japan 2023, by age
Share of online auctions and mobile flea market application users in Japan in 2023, by age group
Shopping categories
5
- Premium Statistic Products online shoppers have purchased in Japan 2024
- Premium Statistic Average monthly household expenditure on online purchases in Japan 2023, by product
- Premium Statistic Most common products acquired through Amazon in Japan 2024
- Premium Statistic Most common products acquired through Rakuten Ichiba in Japan 2024
- Premium Statistic Share of digital content shoppers in Japan Q3 2023, by category
Shopping categories
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Premium Statistic
Products online shoppers have purchased in Japan 2024
Products online shoppers have purchased in Japan 2024
Product categories online shoppers have purchased in the last year in Japan as of 2024
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Average monthly household expenditure on online purchases in Japan 2023, by product
Average monthly household expenditure on online purchases in Japan 2023, by product
Average monthly expenditure on goods and services ordered over the internet per household in Japan in 2023, by product (in Japanese yen)
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Premium Statistic
Most common products acquired through Amazon in Japan 2024
Most common products acquired through Amazon in Japan 2024
Leading products purchased on Amazon in Japan as of March 2024
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Most common products acquired through Rakuten Ichiba in Japan 2024
Most common products acquired through Rakuten Ichiba in Japan 2024
Leading products purchased on Rakuten Ichiba in Japan as of March 2024
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Premium Statistic
Share of digital content shoppers in Japan Q3 2023, by category
Share of digital content shoppers in Japan Q3 2023, by category
Share of internet users buying digital content monthly in Japan in the 3rd quarter 2023, by product category
Purchase decision
4
- Premium Statistic Incentives to motivate online purchases in Japan Q3 2023
- Premium Statistic Major factors influencing online shopping behavior in Japan 2024
- Premium Statistic Shopping behavior in case of free shipping with minimum spend system in Japan 2023
- Premium Statistic Willingness to pay shipping fees in e-commerce in Japan 2023, by order value
Purchase decision
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Premium Statistic
Incentives to motivate online purchases in Japan Q3 2023
Incentives to motivate online purchases in Japan Q3 2023
Leading incentives to motivate online purchases among internet users in Japan as of Q3 2023
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Major factors influencing online shopping behavior in Japan 2024
Major factors influencing online shopping behavior in Japan 2024
Leading factors influencing online purchases in Japan as of February 2024
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Shopping behavior in case of free shipping with minimum spend system in Japan 2023
Shopping behavior in case of free shipping with minimum spend system in Japan 2023
Online shopping behavior for free shipping with minimum spend system in Japan as of March 2023
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Premium Statistic
Willingness to pay shipping fees in e-commerce in Japan 2023, by order value
Willingness to pay shipping fees in e-commerce in Japan 2023, by order value
Willingness of online shoppers to pay shipping fees in e-commerce in Japan as of March 2023, by order value
Customer satisfaction
4
- Premium Statistic Main reasons for buying online in Japan 2024
- Premium Statistic Online shopper's actions when receiving a wrong product in Japan 2023
- Premium Statistic Impact of payment methods on cart abandonment behavior in Japan in Japan 2023
- Premium Statistic Impact of payment methods on cart abandonment behavior in Japan 2024, by gender
Customer satisfaction
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Premium Statistic
Main reasons for buying online in Japan 2024
Main reasons for buying online in Japan 2024
Leading reasons for shopping online in Japan as of February 2024
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Online shopper's actions when receiving a wrong product in Japan 2023
Online shopper's actions when receiving a wrong product in Japan 2023
Most common actions taken by online shoppers when receiving a wrong product in Japan as of December 2023
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Premium Statistic
Impact of payment methods on cart abandonment behavior in Japan in Japan 2023
Impact of payment methods on cart abandonment behavior in Japan in Japan 2023
Online shopping behavior if desired payment methods are not available in Japan as of August 2023
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Premium Statistic
Impact of payment methods on cart abandonment behavior in Japan 2024, by gender
Impact of payment methods on cart abandonment behavior in Japan 2024, by gender
Online shopping behavior if desired payment methods are not available in Japan as of June 2024, by gender
Online payment
4
- Premium Statistic E-money transaction volume in Japan 2014-2023
- Premium Statistic Average amount of e-money spent per household Japan 2023
- Premium Statistic Leading payment methods among Japanese online buyers 2023
- Premium Statistic Online banking usage among digital buyers in Japan 2023, by age group
Online payment
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E-money transaction volume in Japan 2014-2023
E-money transaction volume in Japan 2014-2023
Number of transactions with electronic money in Japan from 2014 to 2023 (in billions)
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Average amount of e-money spent per household Japan 2023
Average amount of e-money spent per household Japan 2023
Average amount of electronic money spent per household in Japan in 2023
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Leading payment methods among Japanese online buyers 2023
Leading payment methods among Japanese online buyers 2023
Preferred payment methods for online purchases among digital buyers in Japan in 2023
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Online banking usage among digital buyers in Japan 2023, by age group
Online banking usage among digital buyers in Japan 2023, by age group
Share of consumers who have used online and mobile banking to pay for online purchases in the past year in Japan in 2023, by age group
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