Size of the U.S. men's clothing market 2015-2025

In 2019, the U.S. menswear market was valued at 114.1 billion U.S. dollars. Men’s apparel and footwear products hold a relatively even split of this market. The womenswear market was valued at around 295 billion U.S. dollars in 2019.

Fashion in the United States

The United States is home to some of the leading designer labels in the world, including Ralph Lauren, Calvin Klein, and Michael Kors. Historically, the country has generally led several fashion trends, especially the emergence of denim jeans, which was spurred by Levi Strauss, a San Francisco-based German merchant in the 1800s. The men’s denim market in the United States was estimated to be around 8.69 billion U.S. dollars in 2018. Recent fashion trends such as sportswear and athleisure were also popularized by an American company: Nike. Athleisure has subsequently dominated the U.S. menswear market, possibly due to its mix of comfort and style. In 2018, the sportswear market in the United States was valued at 56 billion U.S. dollars and was forecast to reach 106.93 billion by 2025.