Size of the U.S. athletic apparel market from 2015 to 2025

The value of the sportswear market in the United States has increased annually since 2015 and is forecast to exceed 100 billion U.S. dollars in 2025. The current market value is approximately 62 billion U.S. dollars, with around 60 percent generated from footwear and 40 percent from apparel.

Why is the sportswear market growing?

The sportswear market has benefitted from changing consumer trends over recent years. The rise of streetwear culture has led to greater demand from teenagers, while a greater interest in fitness has resulted in adults seeking comfortable yet fashionable clothing. Nike has a dominant share of the sportswear market in the United States and is regarded highly by both teenagers and adults. Around a quarter of teenagers ranked Nike as their top clothing brand, and an even greater share of adults named it their favorite sportswear brand.

Sneaker market steps up

The sports footwear market in the United States was valued at around 40 billion U.S. dollars in 2019. The leading sports shoe brands amongst consumers in the country are Nike, adidas, and Skechers. Advanced technology, limited releases, and exclusive collaborations may be part of the reason why certain consumer age groups are spending around 500 U.S. dollars each year on footwear.