The value of the sports and swimwear market in the United States has increased annually since 2012 and is forecast to exceed 95.7 billion U.S. dollars by 2025. The current market value is approximately 53 billion U.S. dollars.
Why is the sportswear market growing?
The sportswear market has benefitted from changing consumer trends over recent years. The rise of streetwear culture has led to greater demand from teenagers, while a greater interest in fitness has resulted in adults seeking comfortable yet fashionable clothing. Nike has a dominant share of the sportswear market in the United States and is regarded highly by both teenagers and adults. Around a quarter of teenagers ranked Nike as their top clothing brand, and an even greater share of adults named it their favorite sportswear brand.
Sneaker market steps up
The athletic footwear market in the United States was valued at around 14.1 billion U.S. dollars in 2020. The leading sports shoe brands amongst consumers in the country are Nike, adidas, and Skechers. Advanced technology, limited releases, and exclusive collaborations may be part of the reason why certain consumer age groups are spending around 500 U.S. dollars each year on footwear.
Revenue of the sports and swimwear wear market in the United States from 2012 to 2025
(in million U.S. dollars)
The market for Sports & Swimwear consists of sports-inspired and performance apparel as well as swimwear for men, women, and children.
Sports-Inspired Apparel (men) consists of sportswear products for men that are no longer only intended for training but are increasingly shaping everyday clothing, therefore combining the two words “athletic” and “leisure” into the fashion buzzword “athleisure.” These outfits can include products like yoga pants, hoodies, and sweatpants that have an athletic appearance but do not necessarily have to be designed for high-intensity activities. With greater choice and availability, sports-inspired products are gaining popularity with consumers who seek to integrate sporty designs into their everyday wardrobe, and they are worn during athletic activities but also on other occasions, e.g., at work or school. The indication of quantities in some parts of this market segment was converted to quantity equivalents in order to ensure an improved comparability. Clothing that has been specially designed for sports purposes is excluded and can be found in the Performance Apparel segment.
Performance Apparel (men) refers to garments for men that are designed to fulfill a certain purpose or function, keeping the wearer cool, dry, and comfortable during sporting activities and physical exercise. Typical sport-specific products mainly include tracksuits and jogging suits, shorts, as well as training shirts and tops. The volume data has been converted from kilograms to units in some countries using a typical unit size of 280 grams (upper and lower body of typical running gear). The world’s biggest sportswear manufacturers are Nike, Adidas, Under Armour, and Puma.
Sports-Inspired Apparel (women) consists of sportswear products for women that are no longer only intended for training but are increasingly shaping everyday clothing, therefore combining the two words “athletic” and “leisure” into the fashion buzzword “athleisure.” These outfits can include products like yoga pants, hoodies, and sweatpants that have an athletic appearance but do not necessarily have to be designed for high-intensity activities. With greater choice and availability, sports-inspired products are gaining popularity with consumers who seek to integrate sporty designs into their everyday wardrobe, and they are worn during athletic activities but also on other occasions, e.g., at work or school. Clothing that has been specially designed for sports purposes is excluded and can be found in the Performance Apparel segment.
Performance Apparel (women) refers to garments for women that are designed to fulfill a certain purpose or function, keeping the wearer cool, dry, and comfortable during sporting activities and physical exercise. Typical sport-specific products mainly include tracksuits and jogging suits, shorts, as well as training shirts and tops. The volume data has been converted from kilograms to units in some countries using a typical unit size of 280 grams (upper and lower body of typical running gear). The world’s biggest sportswear manufacturers are Nike, Adidas, Under Armour, and Puma.
Sportswear (children) refers to garments for children that are designed to fulfill a certain purpose or function, keeping the wearer cool, dry, and comfortable during sporting activities and physical exercise but does also include sportswear products that are shaping everyday clothing. Typical sport-specific products mainly include tracksuits and jogging suits, shorts, as well as training shirts and tops, however, also products like hoodies and sweatpants that have an athletic appearance but do not necessarily have to be designed for high-intensity activities are included. The volume data has been converted from kilograms to units in some countries using a typical unit size of 280 grams (upper and lower body of typical running gear).
All figures are estimate. A detailed methodology can be found in the Statista Consumer Market Outlook.
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Statista. (June 14, 2021). Revenue of the sports and swimwear wear market in the United States from 2012 to 2025 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 18, 2022, from https://www.statista.com/statistics/568016/retail-sales-of-the-us-athletic-market/
Statista. "Revenue of the sports and swimwear wear market in the United States from 2012 to 2025 (in million U.S. dollars)." Chart. June 14, 2021. Statista. Accessed May 18, 2022. https://www.statista.com/statistics/568016/retail-sales-of-the-us-athletic-market/
Statista. (2021). Revenue of the sports and swimwear wear market in the United States from 2012 to 2025 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 18, 2022. https://www.statista.com/statistics/568016/retail-sales-of-the-us-athletic-market/
Statista. "Revenue of The Sports and Swimwear Wear Market in The United States from 2012 to 2025 (in Million U.S. Dollars)." Statista, Statista Inc., 14 Jun 2021, https://www.statista.com/statistics/568016/retail-sales-of-the-us-athletic-market/
Statista, Revenue of the sports and swimwear wear market in the United States from 2012 to 2025 (in million U.S. dollars) Statista, https://www.statista.com/statistics/568016/retail-sales-of-the-us-athletic-market/ (last visited May 18, 2022)
