Size of the U.S. athletic apparel and swimwear market from 2012 to 2025

The value of the sports and swimwear market in the United States has increased annually since 2012 and is forecast to exceed 95.7 billion U.S. dollars by 2025. The current market value is approximately 72.5 billion U.S. dollars.

Why is the sportswear market growing?

The sportswear market has benefitted from changing consumer trends over recent years. The rise of streetwear culture has led to greater demand from teenagers, while a greater interest in fitness has resulted in adults seeking comfortable yet fashionable clothing. Nike has a dominant share of the sportswear market in the United States and is regarded highly by both teenagers and adults. Around a quarter of teenagers ranked Nike as their top clothing brand, and an even greater share of adults named it their favorite sportswear brand.

Sneaker market steps up

The athletic footwear market in the United States was valued at around 14.1 billion U.S. dollars in 2020. The leading sports shoe brands amongst consumers in the country are Nike, adidas, and Skechers. Advanced technology, limited releases, and exclusive collaborations may be part of the reason why certain consumer age groups are spending around 500 U.S. dollars each year on footwear.