Size of the U.S. men's clothing market 2015-2025, by segment

In 2018, the value of the men's apparel market in the United States amounted to about 51 billion U.S. dollars. The value of this market was expected to rise to almost 72 billion U.S. dollars by 2025. The total value of U.S. men's wear was 114 billion U.S. dollars in 2019.

U.S. apparel market

While Asia, particularly China, has enjoyed a dominant position in shoes and apparel for several years, makers of these items in developed nations such as the United States and Canada have suffered a long period of decline. For example, almost 85 percent of all footwear imports worldwide in 2018 came from Asia. To consumers in North America, this growing reliance on Asia as a low-cost producer has meant very low retail prices for goods of reasonable quality.

In 2017, retail sales at clothing and accessories stores in the United States totaled approximately 259 billion U.S. dollars; up from 213 billion U.S. dollars in 2010. Apparel retailing has always been a tough, highly competitive business, and many chains rise dramatically and then fail as price pressure from major discounters like Wal-Mart, Target and Kohl's keep profit margins thin at stores that sell moderately priced apparel.

The U.S. apparel industry is constantly changing, with fashion trends generating new demand on a regular basis. Younger demographics continue to buy, trying to keep up with fashion trends. Apparel retailers aim to drive innovation to stay connected and provide relevant products.

Value of the menswear market in the United States from 2015 to 2025, by product type

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Sources

Release date

December 2019

Region

United States

Survey time period

2019

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