Average size for in-app purchases worldwide 2016, by region

This statistic presents the average purchase size for in-app purchase worldwide in 2016, broken down by region. Among Asian in-app buyers, the average purchase size was 10.65 U.S. dollars, compared to 8.8 U.S. dollars globally.

Average purchase size for in-app purchases worldwide as of May 2016, by region

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Release date

June 2016



Survey time period

April to May 2016

Special properties

among paying users

Supplementary notes

Data is based on 1,000 apps that have in-app purchase activity with over 100 million unique users and over 30 million measured purchase events.

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Statistics on "App stores"

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