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Average daily radio reach in the Nordic countries 2013-2018

In 2018, radio in Denmark, Finland, as well as Sweden reached 71 percent of the people per day. By contrast, the average daily radio reach in Norway amounted to only 57 percent that year.

Average daily radio reach in the Nordic countries from 2013 to 2018

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Sources

Release date

August 2019

Region

Denmark, Finland, Norway, Sweden

Survey time period

2013 to 2018

Age group

Denmark, Norway: Age 12+, Finland: Age 9+, Sweden: Age: 12-79

Special properties

Monday to Sunday; data include listening to radio, irrespective of platform

Supplementary notes

This statistic is based on surveys. Different methods have been used, which impairs comparability between countries and years.
Denmark, Norway and Sweden: PPM (portable people meter, i.e. electronic measurement); excl. small local/community radio stations.
Denmark: based on at least 5 minutes consecutive listening.
Sweden: at least 3 consecutive minutes.
Norway: at least 1 minute listening time.
Finland: diary method; share of listeners who have listened a minimum of 8 minutes during at least one 15-minute interval.

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