This statistic shows the willingness to pay extra for consumers to pay extra towards companies that are dedicated to social and environmental sustainability globally in 2016, by region. During the survey, more than half of the European respondents stated that they are willing to pay extra for products and services that come from companies who are committed to environmental and social efforts.
Consumer willingness to pay extra for sustainable companies globally in 2016, by region*
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Global consumers' willingness to pay more for sustainable goods 2013-2015
- Consumer interest in higher-priced organic cannabis products U.S. 2019, by generation
- Global environmentally conscious consumers' demand for products 2016, by region
- Global attitudes to environmentally friendly/socially minded food brands 2017
- Extra amount global consumers were willing to pay for sustainable clothing 2018
- U.S. consumers who were willing to pay more for eco-products by age group 2014
- Willingness to pay for renewable electricity sources in the U.S. 2015
- Global attitudes to environmentally friendly/socially minded fresh food brands
- Top factors influencing sustainable clothing consumption behavior worldwide 2018
- Global attitudes to environmentally friendly/socially minded personal care brands
- Global willingness to pay more for socially responsible products 2014, by region
- Global attitudes to environmentally friendly/socially minded footwear brands in 2017
- Consumer willingness to pay more for sustainable products the Netherlands 2019
- Main reasons not to purchase ecological products in Belgium in 2019
- Willingness to pay extra for ecological cosmetics and beauty products in Belgium 2019
Topics

Waste Dive. (August 15, 2016). Consumer willingness to pay extra for sustainable companies globally in 2016, by region* [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/590932/willingness-to-pay-extra-for-companies-sustainability-by-region/
Waste Dive. "Consumer willingness to pay extra for sustainable companies globally in 2016, by region*." Chart. August 15, 2016. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/590932/willingness-to-pay-extra-for-companies-sustainability-by-region/
Waste Dive. (2016). Consumer willingness to pay extra for sustainable companies globally in 2016, by region*. Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/590932/willingness-to-pay-extra-for-companies-sustainability-by-region/
Waste Dive. "Consumer Willingness to Pay Extra for Sustainable Companies Globally in 2016, by Region*." Statista, Statista Inc., 15 Aug 2016, https://www.statista.com/statistics/590932/willingness-to-pay-extra-for-companies-sustainability-by-region/
Waste Dive, Consumer willingness to pay extra for sustainable companies globally in 2016, by region* Statista, https://www.statista.com/statistics/590932/willingness-to-pay-extra-for-companies-sustainability-by-region/ (last visited June 28, 2022)