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Product or brand importance in sustainable clothing purchase decision worldwide 2018

When you purchase sustainable fashion, do you consider the product or its brand more?

by Liam O'Connell, last edited May 24, 2019
Product or brand importance in sustainable clothing purchase decision worldwide 2018 This statistic shows the importance of product versus brand for consumers when making sustainable fashion purchase decisions worldwide in 2018. In 2018, 46 percent of respondents stated that they identified sustainability as being more product-specific.
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When you purchase sustainable fashion, do you consider the product or its brand more?

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