This statistic shows the importance of product versus brand for consumers when making sustainable fashion purchase decisions worldwide in 2018. In 2018, 46 percent of respondents stated that they identified sustainability as being more product-specific.
When you purchase sustainable fashion, do you consider the product or its brand more?
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KPMG. (January 14, 2019). When you purchase sustainable fashion, do you consider the product or its brand more? [Graph]. In Statista. Retrieved January 27, 2020, from https://www.statista.com/statistics/1010143/importance-of-product-versus-brand-in-sustainable-fashion-product-purchase-decision-worldwide/
KPMG. "When you purchase sustainable fashion, do you consider the product or its brand more?." Chart. January 14, 2019. Statista. Accessed January 27, 2020. https://www.statista.com/statistics/1010143/importance-of-product-versus-brand-in-sustainable-fashion-product-purchase-decision-worldwide/
KPMG. (2019). When you purchase sustainable fashion, do you consider the product or its brand more?. Statista. Statista Inc.. Accessed: January 27, 2020. https://www.statista.com/statistics/1010143/importance-of-product-versus-brand-in-sustainable-fashion-product-purchase-decision-worldwide/
KPMG. "When You Purchase Sustainable Fashion, Do You Consider The Product or Its Brand More?." Statista, Statista Inc., 14 Jan 2019, https://www.statista.com/statistics/1010143/importance-of-product-versus-brand-in-sustainable-fashion-product-purchase-decision-worldwide/
KPMG, When you purchase sustainable fashion, do you consider the product or its brand more? Statista, https://www.statista.com/statistics/1010143/importance-of-product-versus-brand-in-sustainable-fashion-product-purchase-decision-worldwide/ (last visited January 27, 2020)
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