Product or brand importance in sustainable clothing purchase decision worldwide 2018

Published by
P. Smith,
Jan 13, 2022
This statistic shows the importance of product versus brand for consumers when making sustainable fashion purchase decisions worldwide in 2018. In 2018, 46 percent of respondents stated that they identified sustainability as being more product-specific.

When you purchase sustainable fashion, do you consider the product or its brand more?

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Release date

January 2019

Region

Worldwide

Survey time period

June to July 2018

Number of respondents

5,269 respondents

Age group

18 years and older

Special properties

Consumers living in Hong Kong, Shanghai, London, New York, and Tokyo.

Method of interview

Online survey

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Statistics on " Apparel market in Europe "

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Statistics on Apparel market in Europe

Overview

6

Apparel manufacture and trade

8

Clothing retail

8

Leading European retailers

8

Consumption

4

Further related statistics

18

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Topics

Online fashion in the NetherlandsFashion e-commerce in the United StatesE-commerce in the NetherlandsFashion and accessories in PolandFast fashion in Europe
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