Extra amount global consumers were willing to pay for sustainable clothing 2018

Published by Statista Research Department, Sep 25, 2024
This statistic shows premium that consumers were willing to pay for sustainable fashion worldwide in 2018, by amount of extra money. In 2018, 37 percent of respondents stated that they would pay an extra ten percent for sustainable fashion products compared to normal fashion.

How much more are you willing to pay for sustainable fashion than normal fashion?*

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Release date

January 2019

Region

Worldwide

Survey time period

June to July 2018

Number of respondents

685*

Age group

18 years and older

Special properties

Consumers living in Hong Kong, Shanghai, London, New York, and Tokyo.

Method of interview

Online survey

Supplementary notes

*All respondents who said they were willing to pay more for sustainable fashion.

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Overview

6

Apparel manufacture and trade

8

Clothing retail

7

Leading European retailers

8

Consumption

4

Further related statistics

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* For commercial use only

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