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Rio 2016: number of primetime TV viewers in the U.S.
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Average number of viewers of primetime TV viewers of the London 2012 and Rio 2016 Summer Olympics in the United States (in millions)
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- Release date
- August 2016
- Region
- United States
- Survey time period
- 2012 and 2016
- Supplementary notes
- * Includes NBC Television Network, its cable networks, and digital platforms. For the NBC TV Network only, the games averaged 25.8 million viewers in prime time.
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Sports on TV in the U.S.
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Everything On "Sports on TV in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
With Statista, you get straight to the point: analyzing data, rather than searching for it.Dr. Antonella Mei-Pochtler
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Statistics on "Sports on TV in the U.S."
- Programming
- Length of sports TV broadcast hours in the United States from 2002 to 2017 (in thousand hours)Length of sports TV programming in the U.S. 2002-2017
- Collective time spent viewing sport TV programming in the United States in 2013 and 2015 (in billion hours)Collective time spent viewing sports TV in U.S. 2015
- Largest sports league TV contracts worldwide as of September 2016 (in billion U.S. dollars per year)Largest sports league TV contracts worldwide 2016
- League broadcasting fees of selected sports in the United States in 2016/17 season (in million U.S. dollars)Sports leagues broadcasting fees in the U.S. 2017
- Average per game attendance of the five major sports leagues in North America 2016/17Average per game attendance of major US sports leagues 2016/17
- Leading single telecast TV programs in the United States in 2017, based on total viewers (in millions)Top 10 single telecast TV programs in the U.S. 2017
- Leading TV shows on broadcast TV in the United States during the 2016/17 TV season, by cost of a 30-second spot (in U.S. dollars)Priciest shows for advertisers on broadcast TV in the U.S. 2016/17
- Most valuable sports networks based on subscription revenue in the United States in 2015 (in million U.S. dollars)Most valuable sports channels in the U.S. 2015, by subscription revenue
- Viewers and their habits
- Which, if any, is your main source of sports news?Main source of sports news in selected countries 2016
- Which of these sports events/tournaments have you watched at least once during the last 5 years?*Major sports events/tournaments watched on TV in the U.S. 2017
- Number of TV viewers and ratings of most watched sporting events in the United States in 2017 (in millions)Number of TV viewers and ratings of most watched sporting events in the U.S. 2017
- Number of TV viewers who typically watch sports on TV in the United States from spring 2008 to spring 2017 (in millions)TV viewers who typically watched sports on TV in the U.S. 2017
- Number of viewers of sports video in the United States in 2021, by league (in millions)Viewership of sports video in the U.S. 2021, by league
- Number of sports watched by sports viewers on TV in the United States in 2017Number of sports watched by sports viewers in the U.S. 2017
- Average age of TV audience for selected sports in the United States in 2017 (in years)Age of television audience for sports in the U.S. 2017
- Share of TV viewers who are under 18 for selected sports in the United States in 2017 Share of youth watching selected sports in the U.S. 2017
- NFL
- Number of people who watched a National Football League event on broadcast TV within the last 12 months in the United States from spring 2008 to spring 2017 (in millions)Number of viewers (on broadcast TV) of a National Football League event in the U.S. 2017
- Number of NFL female TV viewers during the regular seasons in the United States from 2013 to 2015, by age (in thousands)NFL regular season female TV audience 2013-15, by age
- National Football League (NFL) television ratings and viewership figures in the United States in the 2017/2018 season, by game (in millions)NFL TV ratings and viewership 2017-18
- Annual value of NFL TV broadcasting rights from 1983 to 2021* (in million U.S. dollars)NFL TV broadcasting rights annual value 1983-2021
- Approximately how much time do you spend watching football and football-related shows on TV during the NFL season?Amount of time U.S. consumers spend watching NFL football on TV 2017
- How interested, or not, are you in the NFL (for example - watch on TV, listen on the radio, attend in-person, follow on internet or social media)?Share of U.S. consumers interested in National Football League 2017, by gender
- How interested, or not, are you in the NFL (for example - watch on TV, listen on the radio, attend in-person, follow on internet or social media)?Share of U.S. consumers interested in the National Football League 2017, by age
- NFL regular season TV advertising spending on selected networks in the United States from 2010 to 2016 (in billion U.S. dollars)NFL regular season TV ad spend in the U.S. 2010-2016
- NFL - Super Bowl
- Did you watch the Super Bowl this year?Share of Super Bowl viewers in the U.S. 2017
- TV viewership of the Super Bowl in the United States from 1990 to 2018 (in millions)Super Bowl TV viewership in the U.S. 1990-2018
- TV ratings of the Super Bowl in the United States from 1990 to 2018Super Bowl TV ratings in the U.S. 1990-2018
- Number of Super Bowls won by NFL team from 1967 to 2018*National Football League: Super Bowl wins by team 2018
- What are your opinions about Super Bowl TV commercials?Super Bowl ads: public opinion 2008-2018
- Super Bowl advertising revenue from 2003 to 2017 (in million U.S. dollars)Super Bowl advertising revenue 2003-2017
- Advertising spending of largest Super Bowl advertisers in 2017 (in million U.S. dollars)Largest Super Bowl advertisers 2017
- Most shared Super Bowl 2017 ads as of February 6, 2017 (in 1,000 shares)Most shared Super Bowl ads 2017
- NBA
- Average TV viewership of NBA Finals games in the United States from 2002 to 2017 (in millions)NBA Finals TV viewership in the U.S. 2000-2017
- Average TV ratings of NBA Finals games in the United States from 2002 to 2017NBA Finals TV ratings in the U.S. 2002-2017
- National Basketball Association average U.S. TV viewership - selected games in 2017 (in million viewers)Average U.S. TV viewership selected NBA games 2017
- National TV ad spend during the 2014 to 2017 NBA post-season (in million U.S. dollars)National TV ad spend during NBA post-season 2014-2017
- Average cost of a 30-second TV commercial during NBA finals from 2013 to 2015 (in 1,000 U.S. dollars)NBA finals: cost of a TV commercial 2013-2015
- Largest NBA advertisers on national TV in 2015-16 regular season (in million U.S. dollars)Largest NBA regular season advertisers 2015-2016
- Distribution of TV ad impressions during NBA season finals of 2016, by companyTV ad impressions during NBA season finals 2016, by company
- Soccer
- TV viewership of selected soccer games in the United States in the 2016 season (in million viewers)Average TV viewership in the U.S. of selected soccer games 2016
- Total viewers of Major League Soccer in the United States from 2013 to 2015 (in millions)Number of MLS TV viewers in the U.S 2013-2015
- Distribution of live soccer programming time in the United States in 2015, by network Live soccer programming in the U.S. 2015, by network
- Most identifiable official sponsors of FIFA World Cup in United States in 2014Most identifiable official sponsors of FIFA World Cup in U.S. 2014
- Number of viewers of selected Women's Soccer World Cup games in the United States in 2015 (in millions)Women's World Cup viewership in the U.S. 2015
- Most viewed CONCACAF World Cup qualification games in the United States in 2016/17 (in millions)Most viewed Hexagonal soccer games in the U.S. 2017
- How excited do you typically get to watch the commercials during the World Cup?Level of excitement at World Cup ads in the U.S. 2017
- Other sports
- U.S. average TV viewership of selected NHL games in the U.S. in 2017 (in million viewers)Average TV viewership selected National Hockey League games in the U.S. 2017
- National Hockey League Stanley Cup games average TV viewership from 2008 to 2017 (in millions)Average TV viewership NHL Stanley Cup games 2008-2017
- National Hockey League Stanley Cup games average TV ratings in the U.S. from 2006 to 2017Average U.S. TV ratings NHL Stanley Cup games 2006-2017
- Major League Baseball average TV viewership - selected games 2017 season (in million viewers)Average TV viewership of selected Major League Baseball games 2017
- Average TV viewership of World Series games in the United States from 2000 to 2017 (in millions)Baseball World Series TV viewership in the U.S. 2000-2017
- Average TV ratings of World Series games in the United States from 2000 to 2017Baseball World Series TV ratings in the U.S. 2000-2017
- U.S. average TV viewership of major golf tournaments* in 2016 (in million viewers)Average number of U.S. TV viewers major golf tournaments 2016
- TV ratings for final round of The Masters Golf Tournament on CBS in the United States from 1997 to 2018TV ratings for final round of The Masters in U.S. 1997-2018
- Olympics
- U.S. household television ratings of the Summer Olympics opening ceremony from 1972 to 2016U.S. TV ratings of the Summer Olympics opening ceremony 1972-2016
- Average number of viewers of the Summer Olympics opening ceremony in the United States from 1988 to 2016 (in millions)Viewers of the Summer Olympics opening ceremony in the U.S. 1988-2016
- Average number of viewers of primetime TV viewers of the London 2012 and Rio 2016 Summer Olympics in the United States (in millions)Rio 2016: number of primetime TV viewers in the U.S.
- Daily viewership of Rio 2016 Olympics in the United States from August 5 to 21, 2016Rio 2016: daily viewership figures
- Daily viewership of Rio 2016 Paralympics in the United States from September 7 to 18, 2016Rio Paralympics 2016: daily viewership figures
- Most common second-screen activities while watching the Winter Olympics worldwide as of 2nd quarter 2017Second-screen behavior among Winter Olympics fans 2017
- Summer Olympics national TV advertising spending in the United States in 2004 and 2016 (in billion U.S. dollars)Summer Olympics national TV ad spend in the U.S. 2004-2016
- Cumulative length of advertising per hour during the broadcast of the first week of the London 2012 and Rio 2016 Summer Olympic Games in primetime (in seconds)Rio 2016: commercial load time in the U.S.
- Sports TV advertising
- Major sporting events national TV advertising revenue in the United States from 2008 to 2017 (in million U.S. dollars)Major sporting events national TV ad revenue in the U.S. 2008-2017
- TV advertising spending during selected post-season sports in the United States in 2017 (in million U.S. dollars)TV advertising spending during post-season sports 2017
- Advertising revenue generated by sports programming on national TV in the United States in 2011 and 2016 (in billion U.S. dollars)Sports ad revenue - U.S. national TV 2011-2016
- Leading categories advertising during TV sports programming in the United States in 2016, by advertising spending (in million U.S. dollars)U.S. top ad categories on TV sports programming in 2016, by ad spend
- Largest TV advertisers in sports in the United States in 2014-15 (in million U.S. dollars)Largest TV advertisers in U.S. sports TV 2015
- Do you think that there is too much or too little advertising in professional sport?Opinion on ads in sports in the U.S. 2016
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- TV services used to follow the Olympic Games in the U.K. 2012
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- Olympic Games revenue generated from ticketing 1993-2016
- Children's sports participation in relation to London 2012 Olympics in England 2014
- Olympic Games - broadcasting revenue 1993-2016
- Reward athletes for bronze medal in the Olympic Games by modality Spain 2016
- Spaniards who participated in the Olympic Games 1992-2016
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- Olympic Games: number of broadcasting countries and territories 1936-2016
- Opinion on NBC's Olympic Games coverage in the U.S. 2012
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Statistics on the topic
Free statistics
- Largest sports league TV contracts worldwide as of September 2016 (in billion U.S. dollars per year)
- Leading single telecast TV programs in the United States in 2017, based on total viewers (in millions)
- Highest paid sports commentators on TV and radio worldwide in 2016 (in million U.S. dollars)
- Which, if any, is your main source of sports news?
- National Football League (NFL) television ratings and viewership figures in the United States in the 2017/2018 season, by game (in millions)
- TV viewership of the Super Bowl in the United States from 1990 to 2018 (in millions)
- TV ratings of the Super Bowl in the United States from 1990 to 2018
- Number of Super Bowls won by NFL team from 1967 to 2018*
- Most shared Super Bowl 2017 ads as of February 6, 2017 (in 1,000 shares)
- Super Bowl average costs of a 30-second TV advertisement from 2002 to 2018 (in million U.S. dollars)*
- Average TV ratings of NBA Finals games in the United States from 2002 to 2017
- National Basketball Association average U.S. TV viewership - selected games in 2017 (in million viewers)
- Distribution of TV ad impressions during NBA season finals of 2016, by company
- Most identifiable official sponsors of FIFA World Cup in United States in 2014
- U.S. average TV viewership of selected NHL games in the U.S. in 2017 (in million viewers)
- National Hockey League Stanley Cup games average TV viewership from 2008 to 2017 (in millions)
- National Hockey League Stanley Cup games average TV ratings in the U.S. from 2006 to 2017
- Major League Baseball average TV viewership - selected games 2017 season (in million viewers)
- U.S. average TV viewership of major golf tournaments* in 2016 (in million viewers)
- U.S. average TV viewership of selected NASCAR events in 2016 (in million viewers)
- NCAA March Madness basketball tournament average TV viewership in 2017 (in million viewers)
- NCAA college football television ratings and viewership figures in the United States in the 2017/2018 season (in thousands)
- U.S. household television ratings of the Summer Olympics opening ceremony from 1972 to 2016
- Average number of viewers of the Summer Olympics opening ceremony in the United States from 1988 to 2016 (in millions)
- Daily viewership of Rio 2016 Olympics in the United States from August 5 to 21, 2016
- Daily viewership of Rio 2016 Paralympics in the United States from September 7 to 18, 2016
- Most common second-screen activities while watching the Winter Olympics worldwide as of 2nd quarter 2017
- Most shared Olympic Games ads of all time as of August 2016 (in thousands)
- Do you think that there is too much or too little advertising in professional sport?
- TV ratings of the Winter Olympics opening ceremonies in the United States from 2002 to 2014 (in millions)
- Average number of viewers of the Winter Olympics opening ceremony in the United States from 2002 to 2018 (in millions)
- Have you done any of the following in connection to the London 2012 Olympic and Paralympic games?
- Total number of participating National Olympic Committees (NOCs) in the Olympic partner program (TOP) from 1985 to 2016
- How would you rate NBCās coverage of the London Olympics?
- Favorite Olympic events among women in the United States in 2012
- Will you purchase a new device to follow the Olympic Summer Games? (Americans aged 60 and older)
- Which one method of accessing the Olympics and/or Paralympics coverage did you use most?
Premium Statistics
- Length of sports TV broadcast hours in the United States from 2002 to 2017 (in thousand hours)
- Collective time spent viewing sport TV programming in the United States in 2013 and 2015 (in billion hours)
- League broadcasting fees of selected sports in the United States in 2016/17 season (in million U.S. dollars)
- Average per game attendance of the five major sports leagues in North America 2016/17
- Leading TV shows on broadcast TV in the United States during the 2016/17 TV season, by cost of a 30-second spot (in U.S. dollars)
- Most valuable sports networks based on subscription revenue in the United States in 2015 (in million U.S. dollars)
- Most popular sports radio stations in the United States as of May 2017, by average listeners (in thousands)
- Which of these sports events/tournaments have you watched at least once during the last 5 years?*
- Number of TV viewers and ratings of most watched sporting events in the United States in 2017 (in millions)
- Number of TV viewers who typically watch sports on TV in the United States from spring 2008 to spring 2017 (in millions)
- Number of viewers of sports video in the United States in 2021, by league (in millions)
- Number of sports watched by sports viewers on TV in the United States in 2017
- Average age of TV audience for selected sports in the United States in 2017 (in years)
- Share of TV viewers who are under 18 for selected sports in the United States in 2017
- Share of sports viewed on selected devices by viewers in the United States in 2017, by age
- Share of sports viewers watching sports on non-TV platforms* in the United States in 2017, by age
- Willingness to pay for sports programming among sports fans in the United States as of February 2016
- Do you pay for any of the following premium channels?
- Number of people who watched a National Football League event on broadcast TV within the last 12 months in the United States from spring 2008 to spring 2017 (in millions)
- Number of NFL female TV viewers during the regular seasons in the United States from 2013 to 2015, by age (in thousands)
- Annual value of NFL TV broadcasting rights from 1983 to 2021* (in million U.S. dollars)
- Approximately how much time do you spend watching football and football-related shows on TV during the NFL season?
- How interested, or not, are you in the NFL (for example - watch on TV, listen on the radio, attend in-person, follow on internet or social media)?
- How interested, or not, are you in the NFL (for example - watch on TV, listen on the radio, attend in-person, follow on internet or social media)?
- NFL regular season TV advertising spending on selected networks in the United States from 2010 to 2016 (in billion U.S. dollars)
- Did you watch the Super Bowl this year?
- What are your opinions about Super Bowl TV commercials?
- Super Bowl advertising revenue from 2003 to 2017 (in million U.S. dollars)
- Advertising spending of largest Super Bowl advertisers in 2017 (in million U.S. dollars)
- Average TV viewership of NBA Finals games in the United States from 2002 to 2017 (in millions)
- National TV ad spend during the 2014 to 2017 NBA post-season (in million U.S. dollars)
- Average cost of a 30-second TV commercial during NBA finals from 2013 to 2015 (in 1,000 U.S. dollars)
- Largest NBA advertisers on national TV in 2015-16 regular season (in million U.S. dollars)
- TV viewership of selected soccer games in the United States in the 2016 season (in million viewers)
- Total viewers of Major League Soccer in the United States from 2013 to 2015 (in millions)
- Distribution of live soccer programming time in the United States in 2015, by network
- Number of viewers of selected Women's Soccer World Cup games in the United States in 2015 (in millions)
- Most viewed CONCACAF World Cup qualification games in the United States in 2016/17 (in millions)
- How excited do you typically get to watch the commercials during the World Cup?
- Average TV viewership of World Series games in the United States from 2000 to 2017 (in millions)
- Average TV ratings of World Series games in the United States from 2000 to 2017
- TV ratings for final round of The Masters Golf Tournament on CBS in the United States from 1997 to 2018
- TV viewers and ratings of the tennis U.S. Open Women's Final in the United States from 2010 to 2017 (in millions)
- TV viewers and ratings of the tennis U.S. Open Men's Final in the United States from 2010 to 2017 (in millions)
- Number of TV viewers of extreme or action sports within the last 12 months in the United States from autumn 2011 to spring 2017 (in millions)
- Average number of viewers of primetime TV viewers of the London 2012 and Rio 2016 Summer Olympics in the United States (in millions)
- Summer Olympics national TV advertising spending in the United States in 2004 and 2016 (in billion U.S. dollars)
- Cumulative length of advertising per hour during the broadcast of the first week of the London 2012 and Rio 2016 Summer Olympic Games in primetime (in seconds)
- Share of national TV ad spend of selected categories devoted to advertising during Rio 2016 Olympics coverage
- Major sporting events national TV advertising revenue in the United States from 2008 to 2017 (in million U.S. dollars)
- TV advertising spending during selected post-season sports in the United States in 2017 (in million U.S. dollars)
- Advertising revenue generated by sports programming on national TV in the United States in 2011 and 2016 (in billion U.S. dollars)
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- Largest TV advertisers in sports in the United States in 2014-15 (in million U.S. dollars)
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- Olympic Games ticketing revenue from 1993 to 2016 (in million U.S. dollars)
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- Number of Spanish athletes participating in the Olympic Games from 1992 to 2016
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- French level of confidence in the Brazilian authorities to ensure the safety of athletes and spectators at the Rio 2016 Olympic Games
- Number of Olympic medals won by the United Kingdom from 1996 to 2012, by year
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