This timeline presents the average number of primetime viewers of the 2012 and 2016 Summer Olympic Games in 2012 and 2016. The number fell from 30.3 million viewers in 2012 to 27.5 million viewers in 2016.
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Rio 2016: number of primetime TV viewers in the U.S.
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Average number of viewers of primetime TV viewers of the London 2012 and Rio 2016 Summer Olympics in the United States (in millions)
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This timeline presents the average number of primetime viewers of the 2012 and 2016 Summer Olympic Games in 2012 and 2016. The number fell from 30.3 million viewers in 2012 to 27.5 million viewers in 2016.
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This timeline presents the average number of primetime viewers of the 2012 and 2016 Summer Olympic Games in 2012 and 2016. The number fell from 30.3 million viewers in 2012 to 27.5 million viewers in 2016.
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- Release date
- August 2016
- Region
- United States
- Survey time period
- 2012 and 2016
- Supplementary notes
- * Includes NBC Television Network, its cable networks, and digital platforms. For the NBC TV Network only, the games averaged 25.8 million viewers in prime time.
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Sports on TV in the U.S.
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Statistics on "Sports on TV in the U.S."
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- Collective time spent viewing sport TV programming in the United States in 2013 and 2015 (in billion hours)Collective time spent viewing sports TV in U.S. 2015
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- Average per game attendance of the five major sports leagues in North America 2016/17Average per game attendance of major US sports leagues 2016/17
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- Number of sports watched by sports viewers on TV in the United States in 2017Number of sports watched by sports viewers in the U.S. 2017
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The most important statistics
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The most important statistics
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The most important statistics
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- Olympics
The most important statistics
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The most important statistics
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- TV advertising spending during selected post-season sports in the United States in 2017 (in million U.S. dollars)TV advertising spending during post-season sports 2017
- Advertising revenue generated by sports programming on national TV in the United States in 2011 and 2016 (in billion U.S. dollars)Sports ad revenue - U.S. national TV 2011-2016
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- Largest TV advertisers in sports in the United States in 2014-15 (in million U.S. dollars)Largest TV advertisers in U.S. sports TV 2015
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