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Rio 2016: number of primetime TV viewers in the U.S.

This timeline presents the average number of primetime viewers of the 2012 and 2016 Summer Olympic Games in 2012 and 2016. The number fell from 30.3 million viewers in 2012 to 27.5 million viewers in 2016.

Average number of viewers of primetime TV viewers of the London 2012 and Rio 2016 Summer Olympics in the United States

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Release date

August 2016


United States

Survey time period

2012 and 2016

Supplementary notes

* Includes NBC Television Network, its cable networks, and digital platforms. For the NBC TV Network only, the games averaged 25.8 million viewers in prime time.

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Statistics on "Sports on TV in the U.S."

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