Women's opinion on the influence of topic area experts or influencers in 2014

This statistic shows the results of a 2014 Popsugar survey among American women asking them how influential topic area experts or influencers are when they look for content and information on the topics of fashion, wellness/health/fitness, food or parenting. During the survey, 22 percent of female respondents said they are very influential.

Women: How influential do you think topic area experts or influencers are when you look for content and information on fashion, wellness/health/fitness, food or parenting?

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Sources

Release date

January 2015

Region

United States

Survey time period

November 2014

Number of respondents

812 respondents

Age group

18-40 years

Special properties

*female respondents only

Supplementary notes

The source phrases the question as follows: "Generally, how influential do you think the following online sources are when you look for content and information on the topics of fashion, wellness/health/fitness, food or parenting? - Topic area experts or influencers"

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Statistics on "Wellness industry"

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