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Influence of assortment attributes: store selection among global consumers 2015

This statistic shows the results of an online survey conducted in 2015. Consumers were asked which assortment attributes they consider highly influential in their decision to shop at a particular retailer. During the survey, 57 percent of the respondents cited high-quality fresh produce as an important attribute.

Influence of assortment attributes towards store selection among consumers worldwide in 2015, by type

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Release date

June 2016



Survey time period

August 10 to September 15, 2015

Number of respondents

30,000 respondents

Special properties

Online consumers

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.
The source does not provide any information regarding the age of respondents.

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