The timeline shows the advertising spending of the United Services Automobile Association (USAA) in the United States in 2014 and 2015. The financial services company invested 139.5 million U.S. dollars in advertising in the U.S. in 2014.
United Services Automobile Association (USAA) advertising spending in the United States in 2014 and 2015
(in million U.S. dollars)
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Not included are unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figures for 2010 and 2014 come from an earlier article.
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Advertising Age. (October 11, 2016). United Services Automobile Association (USAA) advertising spending in the United States in 2014 and 2015 (in million U.S. dollars) [Graph]. In Statista. Retrieved September 18, 2024, from https://www.statista.com/statistics/619087/usaa-ad-spend-usa/
Advertising Age. "United Services Automobile Association (USAA) advertising spending in the United States in 2014 and 2015 (in million U.S. dollars)." Chart. October 11, 2016. Statista. Accessed September 18, 2024. https://www.statista.com/statistics/619087/usaa-ad-spend-usa/
Advertising Age. (2016). United Services Automobile Association (USAA) advertising spending in the United States in 2014 and 2015 (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 18, 2024. https://www.statista.com/statistics/619087/usaa-ad-spend-usa/
Advertising Age. "United Services Automobile Association (Usaa) Advertising Spending in The United States in 2014 and 2015 (in Million U.S. Dollars)." Statista, Statista Inc., 11 Oct 2016, https://www.statista.com/statistics/619087/usaa-ad-spend-usa/
Advertising Age, United Services Automobile Association (USAA) advertising spending in the United States in 2014 and 2015 (in million U.S. dollars) Statista, https://www.statista.com/statistics/619087/usaa-ad-spend-usa/ (last visited September 18, 2024)
United Services Automobile Association (USAA) advertising spending in the United States in 2014 and 2015 (in million U.S. dollars) [Graph], Advertising Age, October 11, 2016. [Online]. Available: https://www.statista.com/statistics/619087/usaa-ad-spend-usa/
