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Cost of a 30-second TV spot during Sunday Night Football in the United States from 2014/15 to 2017/18 TV season (in U.S. dollars)

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Sunday Night Football: ad price on U.S. TV 2014-2018 The statistic presents the cost of a 30-second TV spot during Sunday Night Football in the United States from 2014/15 to 2017/18 TV season. A survey among media buying agencies showed that a 30 second TV ad during the broadcast of Sunday Night Football during the 2014/15 season cost 627.3 thousand U.S. dollars.
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Cost in U.S. dollars
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Cost in U.S. dollars
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Description Source More information
The statistic presents the cost of a 30-second TV spot during Sunday Night Football in the United States from 2014/15 to 2017/18 TV season. A survey among media buying agencies showed that a 30 second TV ad during the broadcast of Sunday Night Football during the 2014/15 season cost 627.3 thousand U.S. dollars.
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Release date
October 2017
Region
United States
Survey time period
2014/15 to 2017/18 TV seasons
Special properties
surveyed among media buying agencies
Supplementary notes
The source provides the following information about the methodology: "[The] survey is compiled using data from as many as six agencies. The resulting prices should be viewed as directional indicators and are not the actual price that every advertiser pays for a 30-second spot. The numbers are based on a range of agency estimates that can vary depending on the amount of inventory purchased from a network, the inclusion of any nontraditional advertising such as product placements, and the relationship an advertiser and media-buying agency has with a network. Most TV advertising is typically purchased as part of larger negotiations, not on a one-off basis. These estimates also reflect the prices advertisers and networks agreed on in this year's upfront marketplace. Prices have likely changed for those wishing to buy a spot closer to the air date in the so-called "scatter" market."
Figures for the seasons 2014/15 and 2015/16 come from an earlier article.

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