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Leading TV advertising categories during the NCAA championship 2019

Published by A. Guttmann, Mar 20, 2020
In 2019, during the NCAA division I men's basketball championship in the United States, auto manufacturers was the category with the highest investments in TV ads, reaching 151 million U.S. dollars. At the same time restaurants ranked fourth, with March Madness TV ad spending of 83 million U.S. dollars that year.

Leading TV advertising categories during the NCAA Men's Basketball Championship (March Madness) in 2019 (in million U.S. dollars)

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© Statista 2020

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Release date

February 2020

Region

United States

Survey time period

2019

Special properties

figures reflect national TV only and include all pre-game, game and post-game programming

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Television advertising in the U.S.Advertising industry in North AmericaAdvertising industry in the U.S.Television in the U.S.Global advertising market
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