During the March Madness men's college basketball tournament in 2022, official NCAA corporate champions accounted for almost one quarter of in-game brand exposure. Meanwhile, equipment providers claimed 33 percent of the brand exposure during the men's tournament games.
Share of in-game brand exposure during March Madness in the United States in 2022, by brand category
Characteristic
Official NCAA corporate champions
Official NCAA corporate partners
Uniform sponsors
Equipment providers
Other brands
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Website (thehive.ai). (April 5, 2022). Share of in-game brand exposure during March Madness in the United States in 2022, by brand category [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/255370/leading-tv-advertising-categories-during-the-ncaa-championship/
Website (thehive.ai). "Share of in-game brand exposure during March Madness in the United States in 2022, by brand category." Chart. April 5, 2022. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/255370/leading-tv-advertising-categories-during-the-ncaa-championship/
Website (thehive.ai). (2022). Share of in-game brand exposure during March Madness in the United States in 2022, by brand category. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/255370/leading-tv-advertising-categories-during-the-ncaa-championship/
Website (thehive.ai). "Share of In-game Brand Exposure during March Madness in The United States in 2022, by Brand Category." Statista, Statista Inc., 5 Apr 2022, https://www.statista.com/statistics/255370/leading-tv-advertising-categories-during-the-ncaa-championship/
Website (thehive.ai), Share of in-game brand exposure during March Madness in the United States in 2022, by brand category Statista, https://www.statista.com/statistics/255370/leading-tv-advertising-categories-during-the-ncaa-championship/ (last visited September 08, 2024)
Share of in-game brand exposure during March Madness in the United States in 2022, by brand category [Graph], Website (thehive.ai), April 5, 2022. [Online]. Available: https://www.statista.com/statistics/255370/leading-tv-advertising-categories-during-the-ncaa-championship/
