In 2019, during the NCAA division I men's basketball championship in the United States, auto manufacturers was the category with the highest investments in TV ads, reaching 151 million U.S. dollars. At the same time restaurants ranked fourth, with March Madness TV ad spending of 83 million U.S. dollars that year.
Leading TV advertising categories during the NCAA Men's Basketball Championship (March Madness) in 2019 (in million U.S. dollars)
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Kantar Media. (February 27, 2020). Leading TV advertising categories during the NCAA Men's Basketball Championship (March Madness) in 2019 (in million U.S. dollars) [Graph]. In Statista. Retrieved March 08, 2021, from https://www.statista.com/statistics/255370/leading-tv-advertising-categories-during-the-ncaa-championship/
Kantar Media. "Leading TV advertising categories during the NCAA Men's Basketball Championship (March Madness) in 2019 (in million U.S. dollars)." Chart. February 27, 2020. Statista. Accessed March 08, 2021. https://www.statista.com/statistics/255370/leading-tv-advertising-categories-during-the-ncaa-championship/
Kantar Media. (2020). Leading TV advertising categories during the NCAA Men's Basketball Championship (March Madness) in 2019 (in million U.S. dollars). Statista. Statista Inc.. Accessed: March 08, 2021. https://www.statista.com/statistics/255370/leading-tv-advertising-categories-during-the-ncaa-championship/
Kantar Media. "Leading Tv Advertising Categories during The Ncaa Men's Basketball Championship (March Madness) in 2019 (in Million U.S. Dollars)." Statista, Statista Inc., 27 Feb 2020, https://www.statista.com/statistics/255370/leading-tv-advertising-categories-during-the-ncaa-championship/
Kantar Media, Leading TV advertising categories during the NCAA Men's Basketball Championship (March Madness) in 2019 (in million U.S. dollars) Statista, https://www.statista.com/statistics/255370/leading-tv-advertising-categories-during-the-ncaa-championship/ (last visited March 08, 2021)