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Leading TV advertising categories during the NCAA championship 2019

Published by Statista Research Department, Jan 14, 2021
In 2019, during the NCAA division I men's basketball championship in the United States, auto manufacturers was the category with the highest investments in TV ads, reaching 151 million U.S. dollars. At the same time restaurants ranked fourth, with March Madness TV ad spending of 83 million U.S. dollars that year.

Leading TV advertising categories during the NCAA Men's Basketball Championship (March Madness) in 2019 (in million U.S. dollars)

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© Statista 2021

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Release date

February 2020

Region

United States

Survey time period

2019

Special properties

figures reflect national TV only and include all pre-game, game and post-game programming

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Topics

Television advertising in the U.S.Advertising industry in the U.S.Advertising industry in North AmericaTelevision in the U.S.Global advertising market
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