Daily wine consumption in Italy 2010-2018

From 2010 to 2018, the daily wine consumption significantly decreased in Italy. Over the period under consideration, the number of people drinking wine every day declined by almost 4 percent. As a result of this, only one inhabitant out of five used to have at least one glass on a daily base in 2018.

 Beers or soft drinks instead?

  This trend can be the result of the changing consumer behavior. In fact, other alcoholic beverages, such as beer, are getting more and more popular. Both answers seem to be correct, as both beer and non-alcoholic drinks consumption increased constantly during the period under consideration.

 Beer vs. Wine, the European scenario

  Comparing the statistics of different European countries, it is possible to draw an interesting conclusion. The countries where wine was traditionally consumed most, beer consumption increased. The opposite trend occurred in countries where beer was more popular. Germany is a very significant example of the second type. From 2008 to 2018, the wine consumption slightly increasedwhile the beer consumption sharply decreased in this country.

Daily consumption of wine in Italy between 2010 and 2018

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Release date

May 2019



Survey time period

2010 to 2018

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