Transactions per capita of cosmetics in the United States in 2015, by product type

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Product typeTransactions per capita

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Description Source More information
This statistic presents the transactions per capita of cosmetics in the United States in 2015, by product type. The survey revelaed that U.S. consumers purchased 2.13 mascara products during the past 12 months.
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Release date
December 2015
United States
Survey time period
November 2015
Number of respondents
1,000 respondents
Age group
18-75 years
Special properties
Women only
Method of interview
Online panel
Supplementary notes
The original question was posed as follows: "Please indicate which, if any, of the following cosmetics you personally purchased during the past 12 months. Please consider any you bought for your own use, or for someone else. Please do not include makeup purchased only for costumes. Select all that apply. "

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