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Leading chocolate companies worldwide 2016, based on market share

The candy company Mars controls a 14.4 percent share of the global chocolate market, making it the largest chocolate company in the world. Mars is famous for such chocolate candy brands as M&M’s, Snickers, and Twix to name a few.

Global Chocolate Market

Western Europe is home to the largest market for chocolate confectionary worldwide, as of 2019. In that year, the chocolate confectionary market in Western Europe made up a third of the global market. The popularity of chocolate candy is not expected to dwindle any time soon. In 2019, it was estimated that the size of the global chocolate confectionary market amounted to nearly 140 billion U.S. dollars. The market value is expected to exceed 187 billion U.S. dollars by 2026.

Top Chocolate Brands in the United States

The Hershey chocolate company controls nearly 44 percent of the U.S. chocolate market, followed by Mars with a 30 percent share. However, the bestselling chocolate candy brand in the United States are M&M’s, a Mars brand. In 2017, sales of M&M’s amounted to 688.7 million U.S. dollars. Hershey’s chocolate came in second place with 383.3 million dollars in sales.

Market share of leading chocolate companies worldwide in 2016*

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Release date

January 2017



Survey time period


Supplementary notes

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