However, as with many other types of food products, confectionery too is receiving more attention. Consumers question their eating habits, discuss healthy lifestyle options, as well as sustainable and fair trade production. There is also increasing concern about the effects of long-term sugar consumption, as sugar is, of course, a key ingredient in most conventional sweets. Per capita sugar consumption in Germany varied in recent years, though it has increased since the 1950s.
Fair trade confectionery sales amounted to 1,785 tons in 2022, a figure that has grown significantly in the last decade. In terms of per capita consumption, cake and other baked goods were the most consumed, followed by chocolate products and other sweets.