Global confectionery market: leading companies 2019, based on net sales

In 2019, Mars Incorporated was the world’s leading confectionery company, with generated sales numbers of up to 18 billion U.S. dollars. While the company is known for its candy and chocolate brands, Mars also focuses on pet care products and affordable meals.

Favorite sweetmeat

In 2019, many brands of chocolate and candy were consumed in the United States, the favorite confection of the year being Reese’s Peanut Butter Cups. Over 46 million Americans had consumed this brand of chocolate. Other beloved bonbons in 2019 included Snickers, Kit Kat, M&M’s, and Hershey’s Kisses.

Hershey Co. vs. Mars Inc.

While Mars Incorporated was the leader in terms of net sales, the Hershey Company ranked fifth and is also one of the largest companies in the field today. With a U.S. market share of just over 30 percent in 2018, Hershey was the leading confectionery company in the United States, beating out Mars with almost one percent. In terms of chocolate production specifically, Hershey had a U.S. market share of over 40 percent, while that of Mars stood at roughly 30 percent in 2018.

Net sales of the leading confectionery companies worldwide in 2019

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Release date

January 2020



Survey time period


Supplementary notes

* Includes non-confectionery items.

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