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Brand value of the Super Bowl 2012-2017

The brand value of the Super Bowl reached an estimated 663 million U.S. dollars in 2017, an increase of around 200 million U.S. dollars from 2013.

Super Bowl commercial costs

The Philadelphia Eagles’ Super Bowl victory over the New England Patriots in 2017 generated record revenues on game day from media advertising, sponsorship, ticket sales, and merchandise sales. The amount of money spent by companies on in-game advertising during the Super Bowl increased between 2010 and 2017, with the average price of a 30-second commercial exceeding five million U.S. dollars for the first time in 2017.

Retailers rejoice on Super Bowl Sunday

The Super Bowl continues to be a huge event for retailers: consumers in the United States were estimated to spend around 14 million U.S. dollars on watching the Super Bowl in 2017. Super Bowl parties are a popular pastime in the United States, and whether watching the game at home or in a bar, the majority of viewers plan on adding to the experience by purchasing food and beverages.

Brand value of the sports event Super Bowl from 2012 to 2017 (in million U.S. dollars)*

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Release date

October 2017



Survey time period

2012 to 2017

Supplementary notes

* Event brand value are the sum of revenue from media, sponsorships, tickets and licensed merchandise, per event day of competition.

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Statistics on "Brand Value"

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