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Share of supermarket revenue generated online in the Netherlands 2015-2020

Based on survey results from June 2020, the percentage of the total Dutch supermarket revenue generated through online grocery platforms increased during COVID-19. Albert Heijn, Jumbo and Picnic were the three biggest online supermarkets of the Netherlands in 2020, together taking up more than half of the market. The most cited argument not to buy food online was that there is a supermarket already close to home. Another reason was that consumers preferred to check the product’s quality before purchasing.

Share of supermarket revenue that is generated through online grocery shopping from October 2015 to June 2020

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Release date

June 2020



Survey time period

October 2015 to June 2020

Number of respondents

2,000 respondents

Special properties

Households; The figures have been taken from several publications; The results have been weighted to represent the entire population

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Statistics on "Online grocery shopping in the Netherlands"

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