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Share of supermarket revenue generated online in the Netherlands 2015-2019

Published by Raynor de Best, Oct 28, 2019
Based on survey resuts from June 2019, more than three percent of the total Dutch supermarket revenue was generated through online grocery platforms. Albert Heijn, Jumbo and Picnic were the three biggest online supermarkets of the Netherlands in 2019, together taking up almost 90 percent of the market. The most cited argument not to buy food online was that there is a supermarket already close to home. Another reason was that consumers preferred to check the product’s quality before purchasing.

Share of supermarket revenue that is generated through online grocery shopping from October 2015 to June 2019

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Source

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Release date

June 2019

Region

Netherlands

Survey time period

October 2015 to June 2019

Special properties

consumers; The figures have been taken from several publications; The results have been weighted to represent the entire population

Supplementary notes

The source does not specify the age of respondents or the used survey method.

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