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Gaming brand recognition among gamers in the United States as of December 2016

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Gaming brand recall in the U.S. 2016 The graph shows the gaming brand awareness among gamers in the United States. During the survey carried out in December 2016, 41 percent of respondents said they knew of Activision Blizzard, while 18 percent had heard of Bethesda Softworks, the publisher of Fallout 4.
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Description Source More information
The graph shows the gaming brand awareness among gamers in the United States. During the survey carried out in December 2016, 41 percent of respondents said they knew of Activision Blizzard, while 18 percent had heard of Bethesda Softworks, the publisher of Fallout 4.
Show more
Release date
January 2017
Region
United States
Survey time period
December 14 to 23, 2016
Number of respondents
total survey n = 1,560
Age group
18 years and older
Special properties
n = 1,389 respondents who own a home console or PC and personally use it for gaming
Method of interview
Online survey
Supplementary notes
Question: Now we would like to focus on video game publishers and game franchises.Which of these video game publishers do you know (at least by name)?'

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