The graph shows the gaming brand awareness among gamers in the United States. During the survey carried out in December 2016, 41 percent of respondents said they knew of Activision Blizzard, while 18 percent had heard of Bethesda Softworks, the publisher of Fallout 4.
Gaming brand recognition among gamers in the United States as of December 2016
n = 1,389 respondents who own a home console or PC and personally use it for gaming
Method of interview
Online survey
Supplementary notes
Question: Now we would like to focus on video game publishers and game franchises.Which of these video game publishers do you know (at least by name)?'
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Statista. (January 19, 2017). Gaming brand recognition among gamers in the United States as of December 2016 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/662663/gaming-brand-awareness-usa/
Statista. "Gaming brand recognition among gamers in the United States as of December 2016." Chart. January 19, 2017. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/662663/gaming-brand-awareness-usa/
Statista. (2017). Gaming brand recognition among gamers in the United States as of December 2016. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/662663/gaming-brand-awareness-usa/
Statista. "Gaming Brand Recognition among Gamers in The United States as of December 2016." Statista, Statista Inc., 19 Jan 2017, https://www.statista.com/statistics/662663/gaming-brand-awareness-usa/
Statista, Gaming brand recognition among gamers in the United States as of December 2016 Statista, https://www.statista.com/statistics/662663/gaming-brand-awareness-usa/ (last visited December 03, 2024)
Gaming brand recognition among gamers in the United States as of December 2016 [Graph], Statista, January 19, 2017. [Online]. Available: https://www.statista.com/statistics/662663/gaming-brand-awareness-usa/