Market value of the baby diapers market worldwide 2016-2024

The value of the baby diaper market was estimated to be worth approximately 70.4 billion U.S. dollars worldwide by 2024. This is an increase of over 20 billion U.S. dollars over the eight-year forecast period. The product driving the industry is the disposable baby diaper, holding around 65 percent of the global market. Biodegradable diapers had the lowest market share at around 3.5 percent.

Who are the key players contributing to the size of the market?

Procter & Gamble (P&G), Kimberly-Clark and Johnson & Johnson are the leading companies in the global baby care market. Procter & Gamble's market share of disposable baby diapers, baby wipes and training pants worldwide is expected to remain fairly constant over the coming years at around 18 percent. Kimberly-Clark’s share of the total baby care market is also expected to remain relatively unchanged, staying at around eight percent into 2024. Johnson & Johnson’s total baby care market share, however, is predicted to drop in the next few years to 17.9 percent by 2021.

Market value of the baby diaper market worldwide in 2016 and 2024

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Release date

August 2016



Survey time period


Supplementary notes

* Expected. Growing at an estimated CAGR of 4.1% from 2016 to 2024.

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Statistics on "Baby care market in the U.S."

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