In 2019, SK ranked first among gas station brands in terms of brand competitiveness, with a score of 75 out of 100. This was followed by GS Caltex and S-Oil, each with a score of 74.
National Brand Competitiveness Index of gas station brands in South Korea in 2019
Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
The source does not provide an exact publication date. Date given here is the day of data access.
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JoongAng Ilbo (The Central Times). (August 26, 2019). National Brand Competitiveness Index of gas station brands in South Korea in 2019 [Graph]. In Statista. Retrieved August 09, 2022, from https://www.statista.com/statistics/666879/south-korea-gas-station-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of gas station brands in South Korea in 2019." Chart. August 26, 2019. Statista. Accessed August 09, 2022. https://www.statista.com/statistics/666879/south-korea-gas-station-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2019). National Brand Competitiveness Index of gas station brands in South Korea in 2019. Statista. Statista Inc.. Accessed: August 09, 2022. https://www.statista.com/statistics/666879/south-korea-gas-station-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Gas Station Brands in South Korea in 2019." Statista, Statista Inc., 26 Aug 2019, https://www.statista.com/statistics/666879/south-korea-gas-station-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of gas station brands in South Korea in 2019 Statista, https://www.statista.com/statistics/666879/south-korea-gas-station-brand-competitiveness-index/ (last visited August 09, 2022)
