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Number of consumers buying fragrances in Australia 2015, by gender

This statistic shows the number of consumers who bought fragrances in Australia in an average four week period in 2015, by gender. Within an average four-week period in 2015, about 277 men bought women's perfume compared to 915 men that bought men's aftershave or cologne in Australia.

Number of consumers who bought fragrances in Australia in an average four week period in 2015, by gender

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Source

Release date

April 2016

Region

Australia

Survey time period

2015

Number of respondents

15,367 respondents

Age group

14 years and older

Special properties

Consumers who bought women’s perfume and/or men’s aftershave/cologne in the last four weeks

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