Survey: animal-free clothing and ethical store & brand choices in Italy in 2015

This chart show the results of a survey attempting to find out whether consumers would change store and/or brand rather than buying animal-derived clothing in Italy in 2015. As of the survey period, the majority of respondents (59 percent) stated that they would switch stores if animal-free clothing products were not available

Would you switch store and/or brand rather than buying a clothing article made of animal-derived materials?

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Source

Release date

February 2015

Region

Italy

Survey time period

January 27-29, 2015

Number of respondents

600 respondents

Age group

18-54 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The original survey question was phrased by the source as follows: "LeggerĂ  ora una serie di affermazioni raccolte in altre interviste prima della sua. Per ciascuna, indichi quanto si sente d'accordo".

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