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Black Friday worldwide - Statistics and Facts

Considered the beginning of the Christmas shopping season in the United States, the Friday after Thanksgiving (celebrated on the fourth Thursday of November) came to be known as Black Friday. As of the 21st century, it is the busiest shopping day of the holiday season and the year in the country, with retailers offering special sales and offers, and stores opening particularly early. The shopping holiday has since been adopted in other parts of the world, with many consumers planning to make use of its special offers in 2021. Black Friday sales can now be found in retail stores in many countries and also has a strong presence in online shopping alongside the Cyber Five.

Black Friday in different regions

Originally celebrated in the United States, Black Friday’s popularity has reached many other countries. Among those is the United Kingdom, where sales have continued to grow in recent years and shoppers are expected to spend more than 9 billion British pounds during Black Friday in 2021. The shopping holiday is also relevant in countries like Germany and Brazil, with nearly 13 percent of the global searches related to the event coming from Germany. In Brazil, Black Friday online sales accounted for 4.6 percent of the country’s annual online sales revenue.

In some countries, however, there are other popular shopping events taking place in November that are more closely related to those regions. In China, Singles’ Day is celebrated on November 11 (11/11), and the event has grown to be the biggest online and offline shopping day in the world. In 2021, Singles’ Day’s online transaction value amounted to over 965 billion yuan. Since 2011, Mexico has celebrated “El Buen Fin” (short for “the good weekend”) on the weekend before Mexican Revolution Day, and similarly to Black Friday, on that day retailers offer special promotions and extended opening hours.

Physical versus e-commerce

With the spread of the novel coronavirus (COVID-19) pandemic and the several measures taken in order to mitigate it, more and more people turned to online shopping. That is especially true for Black Friday and its strictly e-commerce counterpart, Cyber Monday. While there are many reasons why shoppers might still choose brick-and-mortar stores for their purchases, e-commerce is set to continue growing. More consumers are willing to shop in physical stores during the 2021 holiday season, the rise in the number of fully vaccinated people and the respite from high infection rates being some of the reasons for that change. On the other hand, the dramatic increase in the number of coronavirus infections towards the end of 2021, especially in Europe, means those in-store shopping intentions might once again be put on hold.

Key figures

The most important key figures provide you with a compact summary of the topic of "Black Friday worldwide" and take you straight to the corresponding statistics.

Black Friday in the Americas

Black Friday in the UK

Black Friday in Europe

Interesting statistics

In the following 4 chapters, you will quickly find the 36 most important statistics relating to "Black Friday worldwide".

Black Friday worldwide

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
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Black Friday worldwide - Statistics and Facts

Considered the beginning of the Christmas shopping season in the United States, the Friday after Thanksgiving (celebrated on the fourth Thursday of November) came to be known as Black Friday. As of the 21st century, it is the busiest shopping day of the holiday season and the year in the country, with retailers offering special sales and offers, and stores opening particularly early. The shopping holiday has since been adopted in other parts of the world, with many consumers planning to make use of its special offers in 2021. Black Friday sales can now be found in retail stores in many countries and also has a strong presence in online shopping alongside the Cyber Five.

Black Friday in different regions

Originally celebrated in the United States, Black Friday’s popularity has reached many other countries. Among those is the United Kingdom, where sales have continued to grow in recent years and shoppers are expected to spend more than 9 billion British pounds during Black Friday in 2021. The shopping holiday is also relevant in countries like Germany and Brazil, with nearly 13 percent of the global searches related to the event coming from Germany. In Brazil, Black Friday online sales accounted for 4.6 percent of the country’s annual online sales revenue.

In some countries, however, there are other popular shopping events taking place in November that are more closely related to those regions. In China, Singles’ Day is celebrated on November 11 (11/11), and the event has grown to be the biggest online and offline shopping day in the world. In 2021, Singles’ Day’s online transaction value amounted to over 965 billion yuan. Since 2011, Mexico has celebrated “El Buen Fin” (short for “the good weekend”) on the weekend before Mexican Revolution Day, and similarly to Black Friday, on that day retailers offer special promotions and extended opening hours.

Physical versus e-commerce

With the spread of the novel coronavirus (COVID-19) pandemic and the several measures taken in order to mitigate it, more and more people turned to online shopping. That is especially true for Black Friday and its strictly e-commerce counterpart, Cyber Monday. While there are many reasons why shoppers might still choose brick-and-mortar stores for their purchases, e-commerce is set to continue growing. More consumers are willing to shop in physical stores during the 2021 holiday season, the rise in the number of fully vaccinated people and the respite from high infection rates being some of the reasons for that change. On the other hand, the dramatic increase in the number of coronavirus infections towards the end of 2021, especially in Europe, means those in-store shopping intentions might once again be put on hold.

Interesting statistics

In the following 4 chapters, you will quickly find the 36 most important statistics relating to "Black Friday worldwide".

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