Black Friday in different regionsOriginally celebrated in the United States, Black Friday’s popularity has reached many other countries. Among those is the United Kingdom, where sales have continued to grow in recent years and shoppers are expected to spend more than 9 billion British pounds during Black Friday in 2021. The shopping holiday is also relevant in countries like Germany and Brazil, with nearly 13 percent of the global searches related to the event coming from Germany. In Brazil, Black Friday online sales accounted for 4.6 percent of the country’s annual online sales revenue.
In some countries, however, there are other popular shopping events taking place in November that are more closely related to those regions. In China, Singles’ Day is celebrated on November 11 (11/11), and the event has grown to be the biggest online and offline shopping day in the world. In 2021, Singles’ Day’s online transaction value amounted to over 965 billion yuan. Since 2011, Mexico has celebrated “El Buen Fin” (short for “the good weekend”) on the weekend before Mexican Revolution Day, and similarly to Black Friday, on that day retailers offer special promotions and extended opening hours.