Survey: favorite website to purchase furniture items in Italy 2016, by brand

This statistic illustrates the first website that consumer think about when they consider buying furniture and furnishing items in Italy according to a survey carried out in 2016. As of the survey period, the majority of the respondents mentioned IKEA as the first website they look up when they consider buying furniture and furnishing articles.

When you think about purchasing furniture items, which one is the first website you think about?

Share of respondents
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Source

Release date

July 2016

Region

Italy

Survey time period

2016

Number of respondents

1,512 respondents

Special properties

consumers who purchased furniture or a furnishing item at least once in the 12 months prior to the survey (of which at least one online)

Method of interview

Online survey

Supplementary notes

The original survey question was phrased by the source as follows: "Qual é il primo sito che ti viene in mente?".

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Statistics on "Furniture market in Italy"

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