IKEA: number of stores in 2023, by region

This statistic depicts the number of stores of the IKEA Group worldwide as of February 15, 2023, by region. That year, Europe had a total of 277 IKEA stores throughout the continent. IKEA is an international home products company that designs and sells ready-to-assemble furniture such as beds, chairs, desks, appliances and home accessories. The company is the world's largest furniture retailer.

An international success

IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943 and is today the world's largest furniture retailer, recognized for its Scandinavian style. The majority of IKEA's furniture is flat-pack, ready to be assembled by the consumer. This allows a reduction in costs and packaging.

One of the key competitive advantages IKEA has is its extensive knowledge about the customers. The company understands the purchasing factors that influence customers to buy and implements the best practices to induce that decision. Additionally, low prices are the cornerstone of the IKEA business idea and the company tries to do things as efficiently and cost-effective as possible. To drive costs down all the time, the company must find new and innovative ways to do that and to incorporate them in its business model. The business’ innovations include new materials that contribute a sustainable environment and are less costly or using the newest ways of packaging, handling, and transporting materials.

IKEA as a brand

As of 2021, IKEA was the most valuable furniture retailer brand in the world, and also the eighth most valuable retailer in the world, valued at over 21 billion U.S. dollars. The company operates 464 stores worldwide and is present in most major markets. Before the coronavirus (COVID-19) pandemic, there were around one billion customer visits to IKEA stores every year, with that number decreasing to around 775 million in 2021.