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Sales share of IKEA in 2018, by region

Sales share of INGKA Holdings B.V. (IKEA) in 2018, by region

by Liam O'Connell, last edited Jul 9, 2019
Sales share of IKEA in 2018, by region This statistic depicts the sales share of IKEA in 2018, by region. In 2018, Europe accounted for 71 percent of IKEA's sales.

IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds, chairs, desks, appliances and home accessories. Founded in 1943 in Älmhult, Sweden, IKEA is the world's largest furniture retailer. In the 2018 fiscal year, the company generated a global revenues amounting to 38.8 billion Euros. One of the key competitive advantages IKEA has is its extensive knowledge about the customers. The company understands the purchasing factors that influence customers to buy and implements the best practices to induce that decision and, as a result, has become one of the most loved companies worldwide. IKEA offers low prices and a huge range of products. This wide range is available in all IKEA stores and customers can order much of the range online through IKEA’s website.

Designers constantly introduce new design products that look stylish in the eyes of customers. All the products are designed so they are easy to transport and assemble. Moreover, the company offers the widest product range and positive shopping experience. All of these factors are aligned with what customers want and need and which results in higher sales. Without such extensive customer knowledge and best practices to benefit from that knowledge, IKEA would be unable to outcompete its current competitors.

The IKEA vision is to create a better everyday life for all people. This is made possible by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
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Sales share of INGKA Holdings B.V. (IKEA) in 2018, by region

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