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Leading 5 selling countries of IKEA products 2019

This statistic depicts the leading five selling countries of IKEA products in 2019. In that year, Germany was the leading selling country of IKEA products, accounting for 15 percent of IKEA's total sales.

IKEA

IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. Today it is the world's largest furniture retailer, recognized for its Scandinavian style. The majority of IKEA's furniture is flat-pack, ready to be assembled by the consumer. This allows a reduction in costs and packaging.

One of the key competitive advantages IKEA has is its extensive knowledge about the customers. The company understands the purchasing factors that influence customers to buy and implements the best practices to induce that decision.

Low prices are the cornerstone of the IKEA business idea and the company always tries to do things as efficiently and cost-effective as possible. To drive costs down all the time, the company must find new and innovative ways to do that and to incorporate them in its business model. The business’ innovations include new materials that contribute more to a sustainable environment and are less costly or using the newest ways of packaging, handling and transporting materials.

According to Kantar Millward Brown's "Brandz Top 100 Most Valuable Global Brands 2019", not only is IKEA the most valuable furniture retailer brand in the world, it is also the seventh most valuable retailer in the world, valued at around 18.9 billion U.S. dollars. The business operates 433 stores and is present in the major world markets. There are more than one billion customer visits to IKEA stores every year.

Since it was founded IKEA has always had concern for people and the environment. The IKEA vision ‘to create a better everyday life for the many people’ puts this concern at the heart of the business.

Leading 5 selling countries of IKEA products in 2019*

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Source

Release date

January 2020

Region

Worldwide

Survey time period

2019

Supplementary notes

* Retail sales per country as a percentage of total INGKA Group sales.

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