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Italy: consumer attitudes towards innovation in consumer products 2015

This statistic displays different attitudes of Italian consumers towards innovation in consumer products as of 2015. During the survey period, it was found that only 29 percent of Italian consumers were now less interested in innovation as a result of the economic crisis.

Share of Italian consumers with the following attitudes towards the purchase of new products as of 2015

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Source

Release date

June 2015

Region

Italy

Survey time period

Feb. 23 - March 13, 2015

Number of respondents

30,000 respondents

Special properties

consumers with online access.

Method of interview

Online survey

Supplementary notes

The Global New Product Innovation Survey polled 30,000 online respondents from 60 different countries.

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