This statistic displays different attitudes of Italian consumers towards innovation in consumer products as of 2015. During the survey period, it was found that only 29 percent of Italian consumers were now less interested in innovation as a result of the economic crisis.
Share of Italian consumers with the following attitudes towards the purchase of new products as of 2015
Characteristic
Share of respondents
Appreciate new launches, especially from known brands
61%
Opened to try a new brand
58%
Purchased a new product during their last grocery shopping trip
57%
Prefer a local brand
53%
Is now less interested in innovation due to economic crisis
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Nielsen. (June 22, 2015). Share of Italian consumers with the following attitudes towards the purchase of new products as of 2015 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/675297/italian-consumers-attitudes-towards-innovation-in-consumer-products/
Nielsen. "Share of Italian consumers with the following attitudes towards the purchase of new products as of 2015." Chart. June 22, 2015. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/675297/italian-consumers-attitudes-towards-innovation-in-consumer-products/
Nielsen. (2015). Share of Italian consumers with the following attitudes towards the purchase of new products as of 2015. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/675297/italian-consumers-attitudes-towards-innovation-in-consumer-products/
Nielsen. "Share of Italian Consumers with The following Attitudes towards The Purchase of New Products as of 2015." Statista, Statista Inc., 22 Jun 2015, https://www.statista.com/statistics/675297/italian-consumers-attitudes-towards-innovation-in-consumer-products/
Nielsen, Share of Italian consumers with the following attitudes towards the purchase of new products as of 2015 Statista, https://www.statista.com/statistics/675297/italian-consumers-attitudes-towards-innovation-in-consumer-products/ (last visited July 27, 2024)
Share of Italian consumers with the following attitudes towards the purchase of new products as of 2015 [Graph], Nielsen, June 22, 2015. [Online]. Available: https://www.statista.com/statistics/675297/italian-consumers-attitudes-towards-innovation-in-consumer-products/
