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CPG demand index of pet food in Italy in selected months 2020, by type of pet

The IRI CPG Demand Index measures weekly changes in consumer purchases against the same period in the year before across departments of consumer packaged goods, grocery aisles, and retail formats. A IRI CPG value above 100 points would indicate a growth in demand, while a value below 100 points would be proof of a decline. According to data, the demand for dog food was below 2019 levels in both April and May 2020, but it increased in June. On the other hand, demand for cat food in April 2020 was lower than that in the previous year, but then its CPG index increased in May and even more in June. Pet care products for other pets, on the contrary, were considerably less demanded in 2020 compared to 2019.

CPG demand index of pet food in Italy in selected months in 2020, by type of pet

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Source

Release date

July 2020

Region

Italy

Survey time period

April to June 2020

Special properties

Consumer Packaged Goods Demand Index

Supplementary notes

Data from April refer to the week ending on April, 26th
Data from May refer to the week ending on May, 31st
Data from June refer to the week ending on June, 28th

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Statistics on "Consumer behavior of pet owners in Italy"

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