Italy: CPG demand index of pet food by pet 2023

The IRI CPG Demand Index measures weekly changes in consumer purchases against the same period in the year before across departments of consumer packaged goods, grocery aisles, and retail formats. A IRI CPG value above 100 points would indicate a growth in demand, while a value below 100 points would be proof of a decline. According to data, the demand for dog food was well above 2023 levels throughout the reported, but it decreased between April and July. Demand for cat food also decreased during the same period. Furthermore, pet care products for other pets, also decreased between April and July.

CPG demand index of pet food in Italy in selected weeks from April to July 2023, by type of pet

Characteristic	Pet care dog	Pet care cat	Pet care other pets
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Release date

August 2023

More information

Region

Italy

Survey time period

April to July 2023

Special properties

Consumer Packaged Goods Demand Index

Supplementary notes

Data from April refer to the week ending on April, 30th
Data from May refer to the week ending on May, 28th
Data from June refer to the week ending on June, 25th
Data from July refer to the week ending on July, 23rd

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