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Men's hair coloring brand preferences in the U.S. in 2016, by age group

This statistic shows the results of a survey conducted in 2016 among 4,540 male adult Americans who purchase or use men's hair coloring on their preferred men's hair coloring brand. The results were sorted by age group. During the survey, 27.9 percent of respondents between 18 and 34 years of age stated their preferred men's hair coloring brand is Just For Men AutoStop; 21.6 percent of respondents aged 35 to 49 and 16.4 percent of respondents aged 50 or older said the same.

United States: Men's brand preferences for men's hair coloring in 2016, by age group

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Release date

February 2017


United States

Survey time period

January 2016 to January 2017

Number of respondents


Age group

18 years and older

Special properties

Male respondents aged 18-74

Method of interview

Online survey

Supplementary notes

* Demographically balanced adult male hair coloring purchasers/users.
Purchasers/users aged 18-34: n=2,522
Purchasers/users aged 35-49: n=1,268
Purchasers/users aged 50 and older: n=750.
The source does not specify why the numbers don't add up to 100 percent.

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Statistics on "Hair color/dye market in the U.S."

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