Per capita meat consumption forecast in the big five European countries 2010-2020

The per-capita meat consumption in Germany was forecast to fall from an estimated 65.1 kilograms in 2016 to 61.3 kg by 2020. Consumption was forecast to also sink in Italy and France. However, consumption in the entire EU was expected to increase, with Poland set to see the largest rise.

Meat consumption in Germany

While German meat consumption is expected to drop, the sales value of meat substitutes in Germany was expected to rise. Additionally, the share of households that consider themselves to be flexitarian has been growing, with Germany seeing the highest share of young individuals who consider themselves to be vegetarian among European countries.

Meat consumption in the UK

In 2018, the United Kingdom saw a share of 16 percent of new food product launches contain no meat (vegetarian) or meet vegan standards. For the first time, the share of vegetarian and vegan product launches was higher than in Germany. The UK market is changing, and that it has begun to closer resemble the more meat-free German food market. Germany now sees less new meat-free product launches because its market is coming closer to product saturation.

Per capita meat consumption forecast in the big five European countries from 2010 to 2020*

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Release date

January 2017



Survey time period

2010 to 2020

Supplementary notes

* Values for 2016 to 2020 are forecasts.

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