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Distribution of children's apparel sales in Italy 2019, by distribution channel

In 2019, chains and franchising stores dominated the children’s apparel market in Italy, with a share of 48 percent in terms of sales. Large-scale retailing came second, with a market share of 31 percent of the total domestic consumption, which amounted to over four billion euros.

Increasing production and turnover

With reference to the value of production, a variable which attempts to quantify the production activity carried out in Italy, was estimated to reach a value of 918 million euros in 2019, showing a slight decrease compared to the previous year. On the other hand, together with the contribution of exports, an increase in turnover was projected to be registered in 2019.

Looking abroad

Looking at the performance across borders, the average annual growth of exports of junior fashion from Italy was estimated to increase in 2018, reaching a value of 1.3 billion euros. Therefore, exports were estimated to account for over 40 percent of the sector's turnover, thus gaining approximately one percentage point compared to 2018.

Distribution of children's and junior's apparel items and clothing accessories in Italy in 2019, by distribution channel

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Release date

January 2020



Survey time period


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Statistics on "Children's products in Italy"

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