In 2023, chains and franchising stores dominated the children’s apparel market in Italy, with a share of nearly 50 percent in terms of sales. Supermarkets came second, with a market share of about 30 percent of the total domestic consumption, which amounted to roughly four billion euros.
Increasing production and turnover
With reference to the value of production, a variable that attempts to quantify the production activity carried out in Italy, was estimated to reach a value of 935 million euros in 2023, showing a slight decrease compared to the previous year. On the other hand, an children's apparel turnover was projected to remain quite similar to the previous couple of years.
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Pitti Immagine, & Sistema Moda Italia. (January 17, 2024). Distribution of children's and junior's apparel items and clothing accessories in Italy in 2023, by distribution channel [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/680127/sales-distribution-of-children-s-and-junior-s-apparel-items-and-clothing-accessories-by-sales-channel-in-italy/
Pitti Immagine, und Sistema Moda Italia. "Distribution of children's and junior's apparel items and clothing accessories in Italy in 2023, by distribution channel." Chart. January 17, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/680127/sales-distribution-of-children-s-and-junior-s-apparel-items-and-clothing-accessories-by-sales-channel-in-italy/
Pitti Immagine, Sistema Moda Italia. (2024). Distribution of children's and junior's apparel items and clothing accessories in Italy in 2023, by distribution channel. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/680127/sales-distribution-of-children-s-and-junior-s-apparel-items-and-clothing-accessories-by-sales-channel-in-italy/
Pitti Immagine, and Sistema Moda Italia. "Distribution of Children's and Junior's Apparel Items and Clothing Accessories in Italy in 2023, by Distribution Channel." Statista, Statista Inc., 17 Jan 2024, https://www.statista.com/statistics/680127/sales-distribution-of-children-s-and-junior-s-apparel-items-and-clothing-accessories-by-sales-channel-in-italy/
Pitti Immagine & Sistema Moda Italia, Distribution of children's and junior's apparel items and clothing accessories in Italy in 2023, by distribution channel Statista, https://www.statista.com/statistics/680127/sales-distribution-of-children-s-and-junior-s-apparel-items-and-clothing-accessories-by-sales-channel-in-italy/ (last visited September 01, 2024)
Distribution of children's and junior's apparel items and clothing accessories in Italy in 2023, by distribution channel [Graph], Pitti Immagine, & Sistema Moda Italia, January 17, 2024. [Online]. Available: https://www.statista.com/statistics/680127/sales-distribution-of-children-s-and-junior-s-apparel-items-and-clothing-accessories-by-sales-channel-in-italy/