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Subscription to pay TV services 2017, by age
Subscription to pay TV services 2017, by age
Share of consumers who subscribe to selected pay TV services in the United States as of September 2017, by age
The statistic shows share of consumers who subscribe to selected pay TV services in the United States as of September 2017, sorted by age. According to the source, 43 percent of consumers aged 18-36 subscribed to Netflix in 2017.
Share of consumers who subscribe to selected pay TV services in the United States as of September 2017, by age
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| 18-36 | 37-48 | 49-67 | 68+ | |
|---|---|---|---|---|
| Cable TV | 46% | 48% | 55% | 63% |
| Netflix | 43% | 31% | 21% | 13% |
| Satellite TV | 16% | 30% | 28% | 25% |
| Amazon Prime | 17% | 15% | 10% | 6% |
| Hulu Plus | 8% | 5% | 3% | 1% |
| 18-36 | 37-48 | 49-67 | 68+ | |
|---|---|---|---|---|
| Cable TV | 46% | 48% | 55% | 63% |
| Netflix | 43% | 31% | 21% | 13% |
| Satellite TV | 16% | 30% | 28% | 25% |
| Amazon Prime | 17% | 15% | 10% | 6% |
| Hulu Plus | 8% | 5% | 3% | 1% |
© Statista 2019
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The statistic shows share of consumers who subscribe to selected pay TV services in the United States as of September 2017, sorted by age. According to the source, 43 percent of consumers aged 18-36 subscribed to Netflix in 2017.
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- Release date
- September 2017
- Region
- United States
- Survey time period
- as of September 2017
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- Release date
- September 2017
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- Region
- United States
- Survey time period
- as of September 2017
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Cable TV in the U.S.
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Statistics on "Cable TV in the U.S."
- Market overview
The most important statistics
- Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2017, by source (in million U.S. dollars)U.S. cable and pay TV providers revenue 2010-2017, by source
- Cable industry revenue from subscriptions in the United States from 1980 to 2016 (in billion U.S. dollars)Cable industry subscription revenue in the U.S. 2016
- Revenue of cable shopping networks in the United States from 2013 to 2018 (in billion U.S. dollars)Revenue of cable shopping networks in the U.S. 2013-2018
- Average monthly cost of cable/satellite bill in North America in 3rd quarter 2017Average monthly cost of cable/satellite bill in North America 2017
- Perspectives on media most associated with watching television in the United States as of January 2017, by generationMedia most associated with watching TV in the U.S. 2017, by generation
- Number of television-equipped households in the United States in 2nd quarter 2017, by category (in thousands)Number of households with TVs in the U.S. 2017, by category
- Distribution of television-equipped households in the United States in 2nd quarter 2017, by categoryDistribution of households with TVs in the U.S. 2017, by category
- Number of pay TV households in the United States from 2014 to 2019, by type (in millions)Number of pay TV households in the U.S. 2014-2019, by type
- Market leaders
The most important statistics
- Comcast's pay TV market share in the United States from 2008 to 2024Comcast's pay TV market share 2008-2024
- DirecTV's pay TV market share in the United States from 2008 to 2023DirecTV's pay TV market share from 2008 to 2023
- Dish Network's pay TV market share in the United States from 2008 to 2024Dish Network's pay TV market share 2008-2024
- Comcast Corporation's cable segment revenue from 2010 to 2018 (in million U.S. dollars)Comcast Corporation's cable segment revenue 2010-2018
- CBS Corporation's cable network* revenue from 2008 to 2018 (in million U.S. dollars)CBS Corporation's cable network revenue 2008-2018
- AT&T's video entertainment revenue from 2013 to 2017 (in billion U.S. dollars)AT&T video revenue 2013-2017
- Subscribers
The most important statistics
- Share of adults who subscribe to a cable TV service in the United States as of January 2019, by age groupShare of adults who subscribe to a cable TV service U.S. 2019, by age group
- Number of Dish Network video subscribers in the United States from 1st quarter 2014 to 4th quarter 2018 (in millions)Dish Network: no of video subscribers in the U.S. 2014-2018
- Number of DirecTV video subscribers in the United States from 1st quarter 2014 to 4th quarter 2018 (in millions)DirecTV: no of video subscribers in the U.S. 2014-2018
- Number of Charter Communications video subscribers from 2015 to 2018 (in millions)Number of Charter's video subscribers 2015-2018
- Number of Comcast video subscribers in the United States from 1st quarter 2014 to 4th quarter 2018 (in millions)Comcast: no of video subscribers in the U.S. 2014-2018
- Number of AT&T video subscribers in the United States from 1st quarter 2014 to 4th quarter 2018 (in millions)AT&T: no of video subscribers in the U.S. 2014-2018
- Leading networks
The most important statistics
- Leading cable networks in the United States as of March 2019, by number of total day viewers (in thousands)Cable networks: number of viewers in the U.S. March 2019
- Leading cable networks in the United States in March 2019, by number of primetime viewers (in millions)Cable networks: number of primetime viewers in the U.S. March 2019
- Share of Americans who watched ESPN in the past month in 2018, by ageTV viewers of ESPN in the U.S. 2018, by age
- Leading broadcast and cable primetime telecasts in the United States in 2018, by number of viewers (in millions)Most watched primetime telecasts in the U.S. 2018
- Cable TV channels consumers are willing to pay the most for in North America as of 4th quarter 2017 (in U.S. dollars)Most popular channels for a pay TV package North America 2017
- Leading cable sports shows among Asian Americans in the United States in 4th quarter 2017 (in thousands)Most popular cable sports shows among Asian Americans in the U.S. 2017
- Cable news
The most important statistics
- Weekly reach of cable TV news in the United States as of 1st quarter 2017, by age groupCable TV news reach in the U.S. 2017, by age
- Frequency of watching cable news in the United States as of July 2018Frequency of watching cable news in the U.S. 2018
- Frequency of watching cable news in the United States as of July 2018, by age groupFrequency of watching cable news in the U.S. 2018, by age
- Leading cable news networks in the United States in March 2019, by number of primetime viewers (in 1,000s)U.S. cable news networks: number of viewers March 2019
- Leading cable news programs in the United States in March 2019, by number of viewers (in millions)U.S. cable news programs: number of viewers March 2019
- Advertising
The most important statistics
- Cable television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)Cable TV ad revenue in the U.S. 2010-2019
- Leading local cable TV markets in the United States in May 2018, by number of direct response spotsLeading local cable TV markets in the U.S. 2018, by direct response spots
- Leading ad supported broadcast and cable networks in the United States in 2018, by average number of viewersMost watched TV networks in the U.S. 2018
- Advertising time per primetime hour on cable TV in the United States from 4th quarter 2006 to 4th quarter 2016 (in seconds)Ad time on cable TV in the U.S. 2006-2016
- Number of cable video-on-demand (VOD) advertising impressions in the United States from 2014 to 2017 (in billions)Number of cable VOD advertising impressions in the U.S. 2014-2017
- Leading advertisers on cable TV networks in the United States in 2017, by ad spend (in million U.S. dollars)Largest advertisers on cable TV networks in the U.S. 2017
- Networks with highest number of commercials on TV in the United States in 4th quarter 2018, by number of ad occurrencesTV channels with most ads in the U.S. in Q4 2018, by ad count
- Consumption habits
The most important statistics
- Share of consumers who subscribe to selected pay TV services in the United States as of September 2017, by ageSubscription to pay TV services 2017, by age
- Share of adults who subscribe to a cable TV service in the United States as of January 2019, by age groupShare of adults who subscribe to a cable TV service U.S. 2019, by age group
- Distribution of video consumers in the United States in 2015 and 2025, by cable subscription statusCable subscription status in the U.S. 2015-2025
- Share of population who watch cable TV in the United States in 2017, by age Cable TV penetration in the U.S. 2017, by age
- Frequency of watching cable news in the United States as of July 2018Frequency of watching cable news in the U.S. 2018
- Most important benefits of cable TV among cable subscribers in the United States as of December 2017Benefits of cable TV among cable subscribers in the United States 2017
- Share of cable subscribers who use online streaming services more than their cable subscription in the United States as of December 2017Cable subscribers who use streaming services more than cable subscription U.S. 2017
- Plans to change cable/satellite providers in North America as of 4th quarter 2017Plans to change cable/satellite providers in North America Q4 2017
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Statistics
- SVoD average subscription length in the U.S. 2017
- Latin America: share of Pay TV subscriptions 2017, by country
- Colombia: number of pay TV subscribers 2016-2020
- Colombia: Pay TV penetration 2010-2018
- Colombia: number of pay TV households 2010-2018
- Digital and non-digital BDU subscriber share in Canada 2008-2013
- Mexico: number of pay TV & audio subscribers 2016-2018
- Mexico: number of pay TV & audio subscribers 2011-2017, by platform
- Share of global internet users who have watched online video on selected devices 2017
- Cable subscribers in India FY 2018- 2023
- Number of cable pay TV subscribers in Asia-Pacific 2012-2017
- Reasons for cancelling streaming subscriptions in the U.S. by age 2016
- Mexico: pay TV & audio revenue 2012-2017, by platform
- Number of monthly subscriptions per person in France 2016
- Number of Movistar pay-TV subscribers in Spain 2011-2016
- Willingness to pay monthly or with subscription in Spain 2016, by purchase type
- Preferred types of channels in TV bundles U.S. 2018
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- Subscription video on demand market in the U.S.
- Cord-cutting in the U.S.
- Pay TV in Chile
- Pay TV in Brazil
- Pay TV in Argentina
- Television industry worldwide
- Pay TV worldwide
- Pay TV in the U.S.
- Television industry in the United Kingdom (UK)
- Television industry in Europe
- Cable TV in the U.S.
- HBO
- Pay TV in Latin America
- Pay TV in Europe
- Pay TV in Mexico
Statistics on "Cable TV in the U.S."
- Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2017, by source (in million U.S. dollars)
- Cable industry revenue from subscriptions in the United States from 1980 to 2016 (in billion U.S. dollars)
- Revenue of cable shopping networks in the United States from 2013 to 2018 (in billion U.S. dollars)
- Average monthly cost of cable/satellite bill in North America in 3rd quarter 2017
- Perspectives on media most associated with watching television in the United States as of January 2017, by generation
- Number of television-equipped households in the United States in 2nd quarter 2017, by category (in thousands)
- Distribution of television-equipped households in the United States in 2nd quarter 2017, by category
- Number of pay TV households in the United States from 2014 to 2019, by type (in millions)
- Pay TV penetration rate in the United States from 2010 to 2018
- Distribution of cable TV shows in the United States from 2015-16 to 2016-17 seasons, by genre
- Comcast's pay TV market share in the United States from 2008 to 2024
- DirecTV's pay TV market share in the United States from 2008 to 2023
- Dish Network's pay TV market share in the United States from 2008 to 2024
- Comcast Corporation's cable segment revenue from 2010 to 2018 (in million U.S. dollars)
- CBS Corporation's cable network* revenue from 2008 to 2018 (in million U.S. dollars)
- AT&T's video entertainment revenue from 2013 to 2017 (in billion U.S. dollars)
- Share of adults who subscribe to a cable TV service in the United States as of January 2019, by age group
- Number of Dish Network video subscribers in the United States from 1st quarter 2014 to 4th quarter 2018 (in millions)
- Number of DirecTV video subscribers in the United States from 1st quarter 2014 to 4th quarter 2018 (in millions)
- Number of Charter Communications video subscribers from 2015 to 2018 (in millions)
- Number of Comcast video subscribers in the United States from 1st quarter 2014 to 4th quarter 2018 (in millions)
- Number of AT&T video subscribers in the United States from 1st quarter 2014 to 4th quarter 2018 (in millions)
- Leading cable networks in the United States as of March 2019, by number of total day viewers (in thousands)
- Leading cable networks in the United States in March 2019, by number of primetime viewers (in millions)
- Share of Americans who watched ESPN in the past month in 2018, by age
- Leading broadcast and cable primetime telecasts in the United States in 2018, by number of viewers (in millions)
- Cable TV channels consumers are willing to pay the most for in North America as of 4th quarter 2017 (in U.S. dollars)
- Leading cable sports shows among Asian Americans in the United States in 4th quarter 2017 (in thousands)
- Weekly reach of cable TV news in the United States as of 1st quarter 2017, by age group
- Frequency of watching cable news in the United States as of July 2018
- Frequency of watching cable news in the United States as of July 2018, by age group
- Leading cable news networks in the United States in March 2019, by number of primetime viewers (in 1,000s)
- Leading cable news programs in the United States in March 2019, by number of viewers (in millions)
- Cable television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)
- Leading local cable TV markets in the United States in May 2018, by number of direct response spots
- Leading ad supported broadcast and cable networks in the United States in 2018, by average number of viewers
- Advertising time per primetime hour on cable TV in the United States from 4th quarter 2006 to 4th quarter 2016 (in seconds)
- Number of cable video-on-demand (VOD) advertising impressions in the United States from 2014 to 2017 (in billions)
- Leading advertisers on cable TV networks in the United States in 2017, by ad spend (in million U.S. dollars)
- Networks with highest number of commercials on TV in the United States in 4th quarter 2018, by number of ad occurrences
- Share of consumers who subscribe to selected pay TV services in the United States as of September 2017, by age
- Distribution of video consumers in the United States in 2015 and 2025, by cable subscription status
- Share of population who watch cable TV in the United States in 2017, by age
- Most important benefits of cable TV among cable subscribers in the United States as of December 2017
- Share of cable subscribers who use online streaming services more than their cable subscription in the United States as of December 2017
- Plans to change cable/satellite providers in North America as of 4th quarter 2017
- Most common reasons for users in the United States to terminate their cable subscriptions as of August 2018
- Average length of subscription to selected video streaming services in the United States as of July 2017 (in months)
- Distribution of Pay TV subscriptions in Latin America as of 3rd quarter 2017, by country
- Number of pay TV subscribers in Colombia from 2016 to 2020 (in millions)
- Pay TV penetration rate in Colombia from 2010 to 2018 (as a share of TV households)
- Number of pay TV households in Colombia from 2010 to 2018 (in millions)
- Distribution of digital and non-digtal BDU subscribers in Canada from 2008 to 2013
- Number of pay TV and pay audio subscribers in Mexico from 1st quarter 2016 to 4th quarter 2018 (in millions)
- Number of pay TV and pay audio subscribers in Mexico from 4th quarter 2011 to 1st quarter 2017, by platform (in millions)
- Share of internet users who have watched a subscription service on selected devices worldwide in 1st quarter 2017, by region
- Number of cable subscribers in India from FY 2018 to FY 2023 (in millions)
- Number of cable pay TV subscribers in the Asia Pacific region from 2012 to 2017 (in millions)
- Reasons for ending streaming subscriptions within 12 months in the United States as of September 2016, by age
- Pay TV and pay audio revenue in Mexico from 4th quarter 2012 to 1st quarter 2017, by platform (in million Mexican pesos)
- Total number of monthly subscription payments per person in France as of 2016
- Number of Movistar pay-TV subscribers in Spain from 2011 to 2016 (in 1,000)
- Current and potential willingness to pay with monthly installments or by subscription in Spain as of 2016, by type of expenditure*
- Most appealing television channels when choosing television packages according to adults in the United States as of October 2018
- Average retail electricity price in Mississippi from 1998 to 2015, by sector (in cents per kilowatt hour)
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