The statistic above presents the advertising spending of leading cable TV networks advertisers in the United States in 2016. AT&T ranked fourth, with a spending of 452.8 million U.S. dollars.
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Largest advertisers on cable TV networks in the U.S. 2016
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Leading advertisers on cable TV networks in the United States in 2016, by ad spend (in million U.S. dollars)
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The statistic above presents the advertising spending of leading cable TV networks advertisers in the United States in 2016. AT&T ranked fourth, with a spending of 452.8 million U.S. dollars.
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Description
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The statistic above presents the advertising spending of leading cable TV networks advertisers in the United States in 2016. AT&T ranked fourth, with a spending of 452.8 million U.S. dollars.
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- Release date
- June 2017
- Region
- United States
- Survey time period
- 2016
- Special properties
- measured media only
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
More information
- Region
- United States
- Survey time period
- 2016
- Special properties
- measured media only
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Statistics
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