The statistic above presents the advertising spending of leading cable TV networks advertisers in the United States in 2017. AT&T ranked fifth, with measured media advertising spending of 358 million U.S. dollars.
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Largest advertisers on cable TV networks in the U.S. 2017
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Leading advertisers on cable TV networks in the United States in 2017, by ad spend (in million U.S. dollars)
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The statistic above presents the advertising spending of leading cable TV networks advertisers in the United States in 2017. AT&T ranked fifth, with measured media advertising spending of 358 million U.S. dollars.
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The statistic above presents the advertising spending of leading cable TV networks advertisers in the United States in 2017. AT&T ranked fifth, with measured media advertising spending of 358 million U.S. dollars.
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- Release date
- June 2018
- Region
- United States
- Survey time period
- 2017
- Special properties
- measured media only
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
More information
- Region
- United States
- Survey time period
- 2017
- Special properties
- measured media only
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Statistics on "TV advertising in the U.S."
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The most important statistics
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- Average price for screening a 30-second commercial during the Academy Awards from 2002 to 2017 (in million U.S. dollars)Advertising price during the Academy Awards broadcast 2002-2017
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The most important statistics
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- Leading advertisers on cable TV networks in the United States in 2017, by ad spend (in million U.S. dollars)Largest advertisers on cable TV networks in the U.S. 2017
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- Largest TV advertisers in sports in the United States in 2014-15 (in million U.S. dollars)Largest TV advertisers in U.S. sports TV 2015
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- Categories
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The most important statistics
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- Most important benefits of programmatic TV according to marketers in the United States in 2016Benefits of programmatic TV advertising in the U.S. 2016
- Which of the following companies do you consider 'serious players' in programmatic television?Leading companies in programmatic TV according to marketers in the U.S. 2016
- Addressable TV advertising spending in the United States from 2015 to 2019 (in billion U.S. dollars)Addressable TV ad spend in the U.S. 2015-2019
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018Addressable & data-enabled TV adoption among U.S. advertisers 2018
- Corporate use
The most important statistics
- Popularity of marketing channels among companies in the United States as of April 2016Popularity of marketing channels in the U.S. 2016
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- Marketing implementation of television advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016TV advertising adoption among SMEs in the U.S. 2016
- Estimated B2B marketing and advertising spending in the United States in 2016, by channel (in billion U.S. dollars)B2B marketing and advertising spending in the U.S. 2016, by channel
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- Consumer perceptions
The most important statistics
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017U.S. consumers who find TV advertising helpful 2017
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Statistics
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Premium Statistics
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