Largest advertisers on cable TV networks in the U.S. 2018

Among companies advertising their products and services on cable TV in the United States in 2018, Procter & Gamble lead the pack with expenditures reaching 710 million U.S. dollars. AT&T ranked secong, with an ad spend of 561 million dollars that same year.

Leading advertisers on cable TV networks in the United States in 2018, by ad spend

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Sources

Release date

June 2019

Region

United States

Survey time period

2018

Special properties

measured media only

Supplementary notes

The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

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Statistics on "TV advertising in the U.S."

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