Among companies advertising their products and services on cable TV in the United States in 2020, Procter & Gamble lead the pack with expenditures reaching 972 million U.S. dollars. AT&T ranked sixth, with an ad spend of 419 million dollars that same year.
Leading advertisers on cable TV networks in the United States in 2020, by ad spend
(in million U.S. dollars)
Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
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Advertising Age. (July 12, 2021). Leading advertisers on cable TV networks in the United States in 2020, by ad spend (in million U.S. dollars) [Graph]. In Statista. Retrieved January 23, 2022, from https://www.statista.com/statistics/191668/top-10-advertisers-on-us-cable-tv-networks/
Advertising Age. "Leading advertisers on cable TV networks in the United States in 2020, by ad spend (in million U.S. dollars)." Chart. July 12, 2021. Statista. Accessed January 23, 2022. https://www.statista.com/statistics/191668/top-10-advertisers-on-us-cable-tv-networks/
Advertising Age. (2021). Leading advertisers on cable TV networks in the United States in 2020, by ad spend (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 23, 2022. https://www.statista.com/statistics/191668/top-10-advertisers-on-us-cable-tv-networks/
Advertising Age. "Leading Advertisers on Cable Tv Networks in The United States in 2020, by Ad Spend (in Million U.S. Dollars)." Statista, Statista Inc., 12 Jul 2021, https://www.statista.com/statistics/191668/top-10-advertisers-on-us-cable-tv-networks/
Advertising Age, Leading advertisers on cable TV networks in the United States in 2020, by ad spend (in million U.S. dollars) Statista, https://www.statista.com/statistics/191668/top-10-advertisers-on-us-cable-tv-networks/ (last visited January 23, 2022)
