Largest cable TV advertisers in the U.S. 2021

Procter & Gamble spent 877 million U.S. dollars on advertising on cable TV in the United States in 2021. The company ranked as the leading advertiser on cable TV networks in the country. Berkshire Hathaway and Warner Bros Discovery came next, with ad expenditures of 642 million and 629 million U.S. dollars, respectively.

Leading advertisers on cable TV networks in the United States in 2021, by ad spend (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Release date

July 2022

More information

Region

United States

Survey time period

2021

Special properties

measured media only

Supplementary notes

Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.

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