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Largest advertisers on cable TV networks in the U.S. 2018
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Largest advertisers on cable TV networks in the U.S. 2018
Leading advertisers on cable TV networks in the United States in 2018, by ad spend (in million U.S. dollars)
by A. Guttmann,
last edited
Sep 20, 2019
Among companies advertising their products and services on cable TV in the United States in 2018, Procter & Gamble lead the pack with expenditures reaching 710 million U.S. dollars. AT&T ranked secong, with an ad spend of 561 million dollars that same year.
Leading advertisers on cable TV networks in the United States in 2018, by ad spend (in million U.S. dollars)
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by A. Guttmann,
last edited
Sep 20, 2019
Among companies advertising their products and services on cable TV in the United States in 2018, Procter & Gamble lead the pack with expenditures reaching 710 million U.S. dollars. AT&T ranked secong, with an ad spend of 561 million dollars that same year.
- Show sources information
- Show publisher information
- Release date
- June 2019
- Region
- United States
- Survey time period
- 2018
- Special properties
- measured media only
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Source
- Show sources information
- Show publisher information
- Release date
- June 2019
More information
- Region
- United States
- Survey time period
- 2018
- Special properties
- measured media only
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Statistics
- Leading spot TV advertisers in the U.S. 2013
- Leading syndicated TV advertisers in the U.S. 2013
- Highest spending TV advertisers in the United Kingdom (UK) 2013, by holding company
- Ranking of TV advertisers in Sweden 2016, by ad spending
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- Leading brands on CNN in the U.S. in Q1 2018, by ad spend
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- Combined ad spending of the 100 leading advertisers in the U.S.2013
- Leading TV advertisers based on expenditure in the Netherlands 2018
- Latin America: TV ad spend growth 2010-2021
- TV advertising spending change in Hong Kong 2008-2015
- Brazil: cities with largest ad spend 2018
- Radio advertising spending change in the U.S. 2008-2015
- TV ad spend of gaming companies in the U.S. September 2019
- Radio advertising spending share in Saudi Arabia 2010-2015
- Mexico: show business sector online advertising share of voice 2015-2017
Studies
- TV advertising worldwide
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- Advertising market in the U.S.
- BRICS advertising
- Advertising in the Netherlands
- Advertising in Europe
- Advertising in Belgium
- Advertising in Italy
- Political advertising in the U.S.
- Digital advertising in Europe
- Advertising in Japan
- Advertising in the United Kingdom (UK)
- Television in Germany
- Advertising in North America
- Digital advertising in the U.S.
Statistics on "TV advertising in the U.S."
- Global TV revenue 2015, by source & region
- Global television advertising revenue 2018-2022
- TV ad spend worldwide 2010-2020, by type
- Global TV ad spend 2019, by segment
- Fastest growing TV advertising markets worldwide between 2013 and 2017
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- TV ad spend CAGR 2014-2020, by region
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- Local TV ad spend in the U.S. 2010-2021
- Cable TV ad revenue in the U.S. 2010-2019
- TV ad spend growth in the U.S. 2016-2018
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- Ad spend ROI in the U.S. 2018, by medium
- Priciest shows for advertisers on broadcast TV in the U.S. 2018/19
- Cost of a TV commercial in the U.S. 2016
- Advertising price during the Academy Awards broadcast 2002-2018
- Average cost of a TV commercial during the Grammy Awards 2010-2018
- Golden Globes: cost of a TV commercial 2010-2018
- NBA finals: upfront cost of a TV commercial 2014-2018
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- Largest advertisers on broadcast network TV in the U.S. 2018
- Largest advertisers on cable TV networks in the U.S. 2018
- Leading advertisers at the Academy Awards 2018
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- B2B marketing and advertising spending in the U.S. 2016, by channel
- Planned changes to marketing budgets in the U.S. in 2017, by channel
- Media channels profitability for U.S. marketers 2016
- Short-form DRTV advertising campaigns in the U.S. 2011-2017
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- Radio advertising spending change in the U.S. 2008-2015
- TV ad spend of gaming companies in the U.S. September 2019
- Radio advertising spending share in Saudi Arabia 2010-2015
- Mexico: show business sector online advertising share of voice 2015-2017
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