The U.S. pay TV industry continues to face challenges, with revenues declining. In 2022, cable and other television subscription providers generated around 57.18 billion U.S. dollars from advertising and licensing of rights to broadcast programs, while air time advertising brought in 28.77 billion U.S. dollars, both down from the previous year.
As consumers reassess their entertainment options, the future of pay TV remains uncertain. A 2024 survey revealed that over 40 percent of U.S. respondents plan to use subscription video-on-demand services after canceling their pay TV subscriptions. However, about one in four adults, who were likely to cancel their pay TV service in the next year, indicated they would switch to another pay TV provider, suggesting some resilience in the market, underscoring the need for companies to adapt their offerings and business models to retain subscribers in an increasingly competitive television and streaming industry.
Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2022, by source
(in million U.S. dollars)
Characteristic
Advertising and program revenue (licensing of rights to broadcast speciality programs)
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US Census Bureau. (January 30, 2024). Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2022, by source (in million U.S. dollars) [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/185214/revenue-breakdown-of-us-cable-and-pay-tv-providers/
US Census Bureau. "Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2022, by source (in million U.S. dollars)." Chart. January 30, 2024. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/185214/revenue-breakdown-of-us-cable-and-pay-tv-providers/
US Census Bureau. (2024). Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2022, by source (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/185214/revenue-breakdown-of-us-cable-and-pay-tv-providers/
US Census Bureau. "Revenue Generated by Providers of Cable and Other Subscription Programming in The United States from 2010 to 2022, by Source (in Million U.S. Dollars)." Statista, Statista Inc., 30 Jan 2024, https://www.statista.com/statistics/185214/revenue-breakdown-of-us-cable-and-pay-tv-providers/
US Census Bureau, Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2022, by source (in million U.S. dollars) Statista, https://www.statista.com/statistics/185214/revenue-breakdown-of-us-cable-and-pay-tv-providers/ (last visited October 06, 2024)
Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2022, by source (in million U.S. dollars) [Graph], US Census Bureau, January 30, 2024. [Online]. Available: https://www.statista.com/statistics/185214/revenue-breakdown-of-us-cable-and-pay-tv-providers/