U.S. cable and pay TV providers revenue by source 2010-2021 | Statista

In 2021, U.S. cable and pay TV providers generated around 58.6 billion U.S. dollars in advertising and program revenue. In comparison, it generated 29.05 billion U.S. dollars from advertising on air time.

Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2021, by source (in million U.S. dollars)

Characteristic	Advertising and program revenue (licensing of rights to broadcast speciality programs)	Air time (advertising and program content)	All other operating revenue
2021	58.56	29.05	5.88
2020	54.93	25.26	6.06
2019	53.25	26.06	5.43
2018	58.25	27.38	5.8
2017	55.78	28.77	4.56
2016	53.47	28.2	4.27
2015	50.75	27.31	4.01
2014	43.39	26.73	4.28
2013	39.79	25.06	4.46
2012	36.43	23.11	4.06
2011	33.62	23.43	2.83
2010	31.22	21.17	2.48

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Release date

November 2022

More information

Region

United States

Survey time period

2010 to 2021

Special properties

includes all taxable employer firms

Supplementary notes

Figures have been rounded.

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