In 2020, U.S. cable and pay TV providers generated a revenue of 54.93 billion U.S. dollars in advertising and program revenue. In comparison, it generated 25.26 billion U.S. dollars from advertising on air time.
Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2020, by source
(in million U.S. dollars)
Characteristic
Advertising and program revenue (licensing of rights to broadcast speciality programs)
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US Census Bureau. (November 23, 2021). Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2020, by source (in million U.S. dollars) [Graph]. In Statista. Retrieved July 01, 2022, from https://www.statista.com/statistics/185214/revenue-breakdown-of-us-cable-and-pay-tv-providers/
US Census Bureau. "Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2020, by source (in million U.S. dollars)." Chart. November 23, 2021. Statista. Accessed July 01, 2022. https://www.statista.com/statistics/185214/revenue-breakdown-of-us-cable-and-pay-tv-providers/
US Census Bureau. (2021). Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2020, by source (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 01, 2022. https://www.statista.com/statistics/185214/revenue-breakdown-of-us-cable-and-pay-tv-providers/
US Census Bureau. "Revenue Generated by Providers of Cable and Other Subscription Programming in The United States from 2010 to 2020, by Source (in Million U.S. Dollars)." Statista, Statista Inc., 23 Nov 2021, https://www.statista.com/statistics/185214/revenue-breakdown-of-us-cable-and-pay-tv-providers/
US Census Bureau, Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2020, by source (in million U.S. dollars) Statista, https://www.statista.com/statistics/185214/revenue-breakdown-of-us-cable-and-pay-tv-providers/ (last visited July 01, 2022)
