Chinese consumers tend to have more trust in media compared to those from other countries. According to a survey about the level of trust in various aspects in different countries in 2020, approximately 70 percent of the Chinses respondents stated that they trusted the media, the highest proportion among other countries. However, the trust level declined significantly from a year prior, probably related to the way how media reported coronavirus pandemic.
Level of trust in media in China from 2016 to 2020
This question was phrased by the source as follows: "Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a nine-point scale, where one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'."