The waning appeal of the written press
The written press now ranks as among the least used platforms to access news in the EU, after television, radio, social media, and online news platforms. More than triple the share of consumers aged 15 to 24 years old preferred YouTube or other video platforms for news than print, and even among older audiences (those most likely to read print news) the percentage who had done so in the week running to the survey was under 30 percent.In the United Kingdom, even the reach of leading newspapers is generally under 40 percent, and the paid circulation of national daily newspapers in France is under 100 thousand for several publications. Well-known papers in Italy such as Corriere della Sera and La Repubblica each have under two million readers, whilst their online counterparts now rank as the two leading news websites in Italy with over 20 million unique users apiece.
With so many free options available, purchasing newspapers is no longer the most appealing or efficient news source for modern audiences, and most consumers choose to get their news for free.
